Is Matisyahu Still Chasidic?

"All my life I've been waiting for... I've been praying for... The chance to shave off all this scraggly facial hair."

Those aren't the lyrics to a Matisyahu song, but they could be. Only a few hours after the Jewish Telegraphic Agency (JTA) published my story about Matisyahu's unimpressive appearance on a reality TV cooking show, they issued a breaking news alert. As Daniel Sieradski commented in Heeb, it was the type of breaking news alert that is usually reserved for a terrorist attack. Only this was no terrorist attack. It was just Matisyahu shaving off his signature Chasidic-looking beard and transitioning from his Hasidic lifestyle as a religious Jew.

Has Matisyahu Gone "Off the Derech" by Shaving Away His Hasidic Identity?

I don't think his decision to put his wife and mother-in-law in front of the camera with him on the "Chef Roble and Co" TV show was a very wise PR decision for Matisyahu and I think his current decision to shave the beard and drop his Chasidic identity could be the result of mismanagement.

In a blog post, Matisyahu wrote:

This morning I posted a photo of myself on Twitter. No more Chassidic reggae superstar. Sorry folks, all you get is me…no alias. When I started becoming religious 10 years ago it was a very natural and organic process. It was my choice. My journey to discover my roots and explore Jewish spirituality—not through books but through real life. At a certain point I felt the need to submit to a higher level of religiosity…to move away from my intuition and to accept an ultimate truth. I felt that in order to become a good person I needed rules—lots of them—or else I would somehow fall apart. I am reclaiming myself. Trusting my goodness and my divine mission.  

Get ready for an amazing year filled with music of rebirth. And for those concerned with my naked face, don’t worry…you haven’t seen the last of my facial hair.

I met Matisyahu for the first time at the Hillel International Staff Conference in a hotel in Connecticut back in December 2004. I remembered watching him perform on "Jimmy Kimmel Live" earlier that August. For most of the Jewish professional leaders gathered in that hotel ballroom, the show was more about a Hasidic reggae singer than it was about the music. It was a novelty. He certainly wouldn't have gotten that gig had he not been an overtly Jewish performer.

So now the question is what does Matisyahu become without the Hasidic identity? Will he return to Matthew Miller? It sounds like he will, but that can't be a very wise decision since his name has become his brand. But what does this mean for the Jewish community? Matthew Miller is a ba'al teshuva meaning he came to religious Judaism as an adult. Will this call the long-term devotion of other ba'alei teshuva into question? What will this mean for Matisyahu's wife Tahlia and their children? Will they remain as Orthodox Jews, committed to the Hasidic lifestyle?

Many musicians are secular but spiritual. It looks to me as if Matthew Miller doesn't realize that his cache is in his Hasidic identity more than in his music. He will quickly become just another performer. Matisyahu will certainly not be the first frum (religious) Jew to "go off the derech" (journey from a religious life to a secular one), but he might be the most famous to so this publicly.

As Sieradski writes in Heeb, "One can’t but help but wonder if this is a bellwether for the rest of the ba’al teshuvah community. Few people have benefitted so richly from their Orthodox identity than Matisyahu, whose iconic hasidically-garbed appearance was oft stated to have had more to do with his rise to stardom than his talent alone. If Miller, whose feverish religiosity inspired so many others on the road to Jewish observance, couldn’t hack it as a frum yid, how can others be expected to maintain the illusion when the benefits are far less tangible?

I'm hoping Matisyah (or Matthew Miller) will find future success in his endeavors, but I'm pessimistic that his music alone will keep him at the top of the charts. He got famous by being "that Hasidic reggae singer," but he will likely fade from fame as "that Hasidic reggae singer who shaved his beard and disappeared into secular life."

Rick Perry Video Uses Aaron Copland Music

My video parody of Rick Perry's "Strong" campaign ad on YouTube has been attracting a lot of attention with about 4,500 likes and under 100 dislikes, including close to 650 comments. It has been featured in USA Today, Daily Kos, Jewish Journal, JTA, Forward, Jewcy, and Spiegel Online (German).

There have been many video parodies of Rick Perry's campaign ad turning it into a meme on the Web. But I've noticed that the best way to mock Rick Perry and his homophobic, "war on religion"-paranoid message is to do nothing. The video mocks itself.

When I was choosing the background music for my video parody with the video's editor Adam Luger we tried to come as close as possible to the background music in the original Rick Perry commercial. However, we were unable to determine who composed the music. Well, it now appears that the joke's on Rick Perry because that background music was inspired by none other than Aaron Copland. Jewish? Check! Gay? Flaming! Member of the Communist Party? You betcha!

Paul Schied writing in the Harvard Political Review first reported that the music heard in the background of Rick Perry's "Strong" ad was composed by Aaron Copland, a prominent composer who was Jewish, outwardly gay, and a member of the Communist Party. It turns out that Schied's music majoring roommate detected the Copland composed music. It turns out that the music was inspired by Aaron Copland, but is actually a "cheap knock-off of sorts of Copland's Appalachian Spring according to The New Yorker music critic Alex Ross."

The background music in Rick Perry's ad was inspired  by composer Aaron  Copland who was gay.

So, for those of you keeping score at home, Rick Perry's campaign ad (which was originally created for the Iowa television market but quickly went viral on YouTube) has him proclaiming that it's wrong for gays to serve openly in the military when kids can't celebrate Christmas in school, but has him wearing a jacket that looks like the one worn by Heath Ledger in the gay romance movie "Brokeback Mountain" and features background music inspired by a gay, Jewish composer. You just can't make this stuff up!

Here's my video response:

Chef Roble Goes Kosher for Matisyahu

I had never heard of the reality TV cooking show "Chef Roble and Co" when a friend texted me tonight and ordered me to turn on the Bravo channel. As my wife flipped through 400 cable channels trying to find the Bravo channel for the first time I quickly did a Web search to figure out why my friend felt it was so urgent that I tune in.

What I found was Chef Roble trying to prepare a meal for the Hasidic singer Matisyahu and a few dozen of his guests before he went away for several months on tour this past summer. The name of the episode was "Babysitter in the Kitchen," which referred to the mashgiach (kosher supervisor) from OK Kosher (a certification agency).

Matisyahu's tweet promoting his appearance on Chef Roble and Co (Bravo)

The famous chef (I guess he's famous because he has his own cooking show, but I had never heard of him) not only had to prepare strictly kosher meals for Matisyahu and his guests but they also had to be Thai and Vegan. Oh, and he had to please Matisyahu's whiny mother-in-law and kvetchy wife Tahlia Miller (who doesn't appear to be as strictly Vegan as her husband).

I'm guessing that this is the first time on national TV that the intricacies of hashgacha (kosher supervision) were made known in such detail. The OK Kosher mashgiach told the chef that only the mashgiach could light the stoves, but once the pilot light was lit the chef could adjust the flame. However, the mashgiach never provided a reason for this (it's because of bishul akum -- the prohibition on having a non-Jew cook food for Jews). They also showed the mashgiach painstakingly checking each mint leaf for bugs. There were definitely some uncomfortable events that occurred as the catering crew prepared for the sit-down, plated dinner. When they opened the boxes with the kosher plates, they found that each plate was either chipped or dirty (Chef Roble claimed he found human hair on some of the plates, exclaiming "There was DNA on those plates."). Nice!


The chef and his team (including sub-contracted servers who had to be dressed modestly) pulled off the dinner for Matisyahu and his guests. Everyone seemed pleased with the Vegan Thai food that was prepared with the babysitter mashgiach in the kitchen. Everyone that is except for Matisyahu's wife who claimed there wasn't enough sauce. The meal ended with a food/wine fight, Matisyahu throwing a glass of water into his mother-in-law's face, and the event planner being hoisted in a chair. Bottom line: I don't think Matisyahu, his family, or mashgichim (kosher supervisors) are very well represented in this reality TV episode. I think he would have been better off turning down Bravo's offer to film this event and just pay the famous chef to cater it instead. Here's the promo video:

Response to Rick Perry's Campaign Ad

Like many millions of people, when I watched Texas Governor Rick Perry's "Strong" Campaign ad for the first time on YouTube I was deeply troubled. "I’m not ashamed to admit that I’m a Christian," Perry begins. "But you don’t need to be in the pew every Sunday to know there's something wrong in this country when gays can serve openly in the military but our kids can't openly celebrate Christmas or pray in school."

My first thought was of the gay men and women currently serving in uniform who are risking their lives in Iraq, Afghanistan and elsewhere around the globe to protect our country. I immediately decided to film a parody of Rick Perry's video. I wanted it to be a spoof of his video in order to show the ridiculousness of his message.

The response to my video has been great so far. After only 15 hours there have been about 800 likes and only 10 dislikes with almost 5,000 views. The most meaningful aspect has been the comments on the YouTube video. One viewer wrote, "i'm an atheist but i would sure would vote for rabbi jason over any of the idiots that are postulating themselves if i could." Another wrote, "As a non religious person raised as a christian in the church, i strongly support this, I have friends of all religions and believe our differences is what makes this country great! THANK YOU FOR YOUR EDUCATED WELL THOUGHT OUT OPINION."

I have been pleasantly surprised that there have not been more negative, hate-filled comments in response to my video. I will not censor any comments because I believe it's important that everyone sees the hate that exists in some people's hearts and the ignorance that exists in their minds. Here's a comment that made me feel very good this morning: "Bless you, Rabbi! Thanks for retaliating in such an intelligent, focused, and humorous video! Every time I'm reminded that there are people like you in this country, I have hope for it again... Hope you and your family have a bright and beautiful Hannukah! Cheers! -from Agnostic, Gay, Christopher :)"

Here is the video, which was filmed and edited by Adam Luger:




Text:I'm not ashamed to say that I'm a Jew -- Heck, I'm even a Rabbi... but you don't need to be in shul on every Shabbos to know there's something wrong in our country when gays can serve openly in the military and yet they still can't get married legally in most U.S. States.
Our Jewish kids in public school have to watch as their peers celebrate Christmas -- a holiday they don't observe. They have to sit quietly as the Christian students pray in school. That just seems uncomfortable.

As President, I will fight to end this crazy talk that there's a war on religion. And I will fight anyone who discriminates against others simply because of their sexual orientation.

Intelligence made America strong. It can make her strong again.

I'm Rabbi Jason Miller and I think it's too cold to film a video outside in Michigan in the winter. Who approved this?

Detroit Brothers Produce Over 500 Mobile Apps

Originally published in The Detroit Jewish News

There’s An App For That!
Local brothers’ jacAPPS business rolls out more than 500 mobile apps.

In what could have easily been mistaken for a scene from HBO’s Curb Your Enthusiasm, two brothers sit at a conference room table in Southfield bouncing ideas off each other for mobile applications that could improve Jewish life.

A small collection of iPhones and iPads sits on the table, as one brother remarks that it would be cool if they created an app that would replay the rabbi’s sermon just in case you dozed off in the middle. The other brother suggests they create an app that allows congregants to choose High Holiday seats by selecting the seats before the holiday and making a donation right from their cell phone. They share a brotherly laugh as they reflect on one brother’s seat-saving tradition in which he drapes tallits (prayer shawls) over the rows of seats for the entire family.

With one look these brothers seem to intuit that they’ve found a need for another app. This look is one that has no doubt been flashed from one brother to the other more than 500 times over the past few years. When there’s a need for something to be available on a mobile phone, Fred and Paul Jacobs will be there to come up with the way to do it.

The brothers launched jacAPPS (pronounced Jake-Apps; a riff on their last name) three years ago when they noticed a need for mobile applications in the radio industry. “Back in the fall of 2008 with the economy facing unprecedented challenges, few would have expected a company like ours to emerge as the leading app developer for radio,” company president Fred Jacobs, 60, of Bloomfield Hills explained.

The brothers’ entrée into the mobile apps market wasn’t by accident. Fred, the oldest of three brothers (Bill isn’t involved in the apps company), formed Jacobs Media in 1983 and went on to create the Classic Rock format while sitting at his kitchen table. Today, the company is the nation’s largest radio consulting firm specializing in rock formats. Each year, Jacobs Media uses Techsurveys to track the leading-edge technology trends in their industry, and in 2008 those surveys pointed the way to the smart phone revolution and the explosion of mobile apps. jacAPPS hasn’t stopped creating apps since and today it is one of the top developers in Michigan.

Having consulted rock and indie radio stations since the 1980s, the Jacobs brothers always try to figure out what radio listeners are doing and how they’re using technology. Their job is to help radio stations better understand the listeners. They knew that radio had lost much of its portability as people were choosing to listen to an iPod or MP3 player in place of a Sony Walkman or portable boom box. In recent years, when they realized that people were beginning to stream their favorite radio stations on mobile devices, they recognized that radio would once again be portable and they leapt into action. Rather than allow their clients to have their music streamed along with other radio stations’ music, they decided it was better to have single station apps. Apple’s AppStore had only been open for 90 days when they got to work on their first mobile app.

“Individual station brands deserved their own mobile apps,” wrote Fred Jacobs on the jacAPPS blog. “Surprisingly, some of radio’s biggest broadcasters took a different direction, building their own ‘umbrella apps’ that featured hundreds of their stations. You cannot underestimate the success of iHeartRadio or CBS’s Radio.com — apps that aggregate hundreds of radio stations under a big tent. Many smart phone owners swear by these apps, allowing them the ability to hear ‘favorite’ stations, while providing a diversity of choice. But our contention was that consumers are less focused on corporate brands than they are on hometown stations in their markets — or in cities where they once lived or visited. And for individual stations, the app experience has been powerful.”

After its incorporation, jacAPPS designed and released 20 apps in six months and began hiring young talent to grow the business. They continuously asked themselves what a mobile application can do that the radio station’s website cannot do.

They already had the listening ears of radio station executives across the country who were ready to implement whatever Fred and Paul Jacobs were recommending. When they told these radio stations that there existed a strategic need for customized mobile apps, the radio stations got in line and put in their orders.
The first app jacAPPS created was for WRIF, a Detroit based Rock radio station. “They did a great job and allowed us to be one of the first radio companies to provide iPhone apps to our listeners and they helped us transform our business from strictly broadcast to a multiplatform media company,” said Tom Bender, senior vice president and general manager of Greater Media Interactive, owner of local stations WRIF, WCSX and WMGC.

“We are now in the development of version 3.0 of our station apps for both iPhone and Android phones,” Bender added. “We have brainstormed for additional new functions that would be of high user interest, and jacAPPS was invaluable in that process. It’s easy to get enthused by a shiny new piece of technology, but to have the research and user input to know how often and exactly how it’s going to be used make the difference. That, more than flashy graphics or slick colors, is the real creative input for me.”

The watershed moment for jacAPPS was when Christian Radio signed on. “We were recognized early on by iconic brands like K-Love and Air1, which opened up the Christian Broadcasting world to us,” explained company vice president and general manager Paul Jacobs, 57, of Farmington Hills. “Car Talk, C-SPAN radio, and other great non-commercial radio franchises have added to our portfolio.”

jacAPPS has been grateful for the many Christian radio stations that have ordered customized mobile apps, but they are especially proud of some of the Jewish-themed apps their company has created such as Jewish Rock Radio, launched by Jewish recording artist Rick Recht. “We launched Jewish Rock Radio with the goal of creating the first truly high-caliber, 24/7 international Jewish rock radio station – a critical communication channel for the Jewish world based on the business models, the aesthetics, and 'best pratices' of the very best online radio stations offered in the Christian and secular worlds,” Recht, the executive director of Jewish Rock Radio explained. “When we dug deeper to find the developer behind some of the stations we wished to emulate, we found JacApps. With JacApps, we had found a developer who could not only create apps that were on caliber with some of our favorite Christian stations, but literally had created some of those apps!”

The Jacobs brothers believe strongly that radio stations were originally questioning if their music should be available on a stream, but they have taken it to the next level as their clients realize that they must have an app. They see themselves as improving the radio experience in the 21st century by helping radio stations create something that will generate revenue, enchant their audience and help them better distribute their content in the digital age.

While radio was their springboard into the mobile application industry, jacAPPS now designs and builds apps for a wide array of business categories and industries including festivals, events and sports brands. The Southfield-based company, which was spun off from Jacobs Media this summer, has created apps for the Spartan Sports Network, Ann Arbor Art Fairs, the Detroit International Jazz Festival and the Taste of Atlanta. The company is looking forward to creating apps for political candidates as the upcoming election approaches.

One difficulty for jacAPPS has been the lack of compatibility across platforms. They have had to create separate custom apps for their clients on Apple devices, as well as on the Android and Blackberry platforms.
Since its launch in 2008, jacAPPS has created more than 500 apps for hundreds of clients. And with more than 11 million downloads, they can likely claim the most amount of downloads for any app company in Michigan (Crains Detroit wrote, “The company is by far the leading app developer in metro Detroit.”). What has set them apart is their ability to build a company’s entire mobile strategy from the concept of the app to its design through development and marketing. In today’s portable world, Fred and Paul Jacobs have figured out how to elevate their clients’ brands and to successfully integrate that into the dynamic mobile space.

The jacAPPS team is made up of a handful of young, talented employees who are several decades the Jacobs brothers’ junior. They all seem to understand that mobile applications are the next step in the technology revolution. Bryan Steckler, operations manager, said, “We are now where we were with websites in the 90s. Big brands have mobile apps, and now every business is realizing they need an app.”

The two brothers enjoy working together in the same business. Pointing to his younger brother, Fred said, “If you can’t trust this guy, who could you trust?”

They are both quick to acknowledge that they would not be as close if they weren’t in business together. “It’s a family business and that leads to group collaboration,” Steckler said. “The fact that they’re brothers is what makes the company what it is. And that transfers to our clients as well.”

“We’ve been fortunate to build a team of smart, young talented people here in Southeast Michigan. Our apps are truly ‘exported from Detroit,’ and showcase the resurgence of the technology industry in an area more commonly recognized for its heavy industry,” Fred Jacobs remarked.

The future for jacAPPS is bright as the mobile app market continues to surge. “We see nothing but growth and expansion ahead. By blending strategy, research, and keeping a laser focus on the consumer experience, our expectation is that jacAPPS will become a leader in full-service mobile resource for brands of all types that recognize the mobile future,” said Fred.

The company has had its share of proud moments as it became one of the top mobile app developers. jacAPPS has had the top app in the App Store in New Zealand; its NPR Radio app was featured on the front page of the U.S. App Store; and its app for Pulse 88.7 in New York was featured on a billboard for Apple.

jacAPPS has developed a number of mobile apps for nonprofit companies at either no cost or discounted rates. The team has also taken pride in having the opportunity to work with interesting people. Among its clients is a Native American Council made up of several tribes. jacAPPS has created an educational application to teach the Native American language to children. As the development team demonstrates the app on an iPad, it is clear that they understand the role they have played in the continuity of these people’s heritage.

Paul Jacobs holds his iPhone and with a smile says, “We’re never more than six feet away from this device. This is the one device that’s always with you and the one that you’ll return home for in the morning if you forgot it. It is the hub of a person’s identity.”

The phrase “there’s an app for that” has become a popular punch line and much of the reason for that can be attributed to Fred and Paul Jacobs and their creativity.

Red Hot Chili Peppers and Claire Danes Dig Tel Aviv

Israel's Ministry of Immigration and Absorption might have taken a hit following its ill conceived PR campaign to get Israeli expats to return to Israel, but Tel Aviv is doing great right now in the PR department.

Tel Aviv was on everyone's mind yesterday as news circulated about a planned Red Hot Chili Peppers concert in Tel Aviv next fall and a ringing endorsement about Tel Aviv's rockin' party atmosphere from Claire Danes.

The Red Hot Chili Peppers recently signed a deal to perform in Tel Aviv’s Yarkon Park in September to promote their tenth album. The concert will take place 11 years after the Chili Peppers canceled a performance in Tel Aviv at the last minute in September 2001. The band's first guitarist, Hillel Slovak, was an Israeli who moved to the United States as a child. Slovak died of a heroin overdose in 1988 before the band became famous.

I had a chance to meet the Red Hot Chili Peppers in Palo Alto, California in July 1992 while I was a participant on the USY on Wheels summer youth tour and the Chili Peppers were performing in Lollapalooza.  It so happened that my group was staying in the same hotel as all of the Lollapalooza bands including Pearl Jam. I spent a few minutes talking with Anthony Kiedis of the Chili Peppers while we were waiting for an elevator. Like Pearl Jam, the band has had a very successful run over the past two decades and I'm sure they won't have a hard time selling out their Tel Aviv show.

While the Chili Peppers were signing their names to their Tel Aviv concert agreement, actress Claire Danes was singing Tel Aviv's praises to Conan O'Brien. Talking to the late night host on "Conan," Claire Danes remarked that Tel Aviv (where she filmed part of Showtime's "Homeland") is the most intense party town she's ever been to. She theorized that the reason for this was that it's a very stressful environment and its citizens need to blow off steam.

Most people took Claire Dane's observations about Tel Aviv as a ringing endorsement, but David Abitbol, the founder of Jewlicious, called her theory of Tel Aviv being so stressful into question:

That’s a great observation Claire. It is indeed very stressful in Tel Aviv! Folks stress out over things on a daily basis like “should I get an Americano or a Capuccino?” or “When is that last bus to Holon!?” or “How will I convince the IDF draft office that I am a religious girl now that all those intense party photos of me are on Facebook?” Oh the humanity.

Personally, I think it was great to hear a celebrity saying positive things about Israel on late night TV. Maybe Claire Danes will return to Tel Aviv in September 2012 for the Red Hot Chili Peppers concert? I'm sure she'd have fun at the after parties.

Bar and Bat Mitzvah Etiquette for Teens

When I was twelve-years-old I took part in a Joe Cornell dance class with just about every other Jewish teen my age in Metro Detroit to prepare for the bar and bat mitzvah circuit. When my mother was twelve she also learned to dance from Joe Cornell. It's something of a Detroit tradition.

While Joe Cornell has been retired for many years, the company is still around (after more than fifty years) and has actually grown immeasurably over the past decade under the leadership of owners Steve Jasgur and his sister Becca Jasgur Schlussel. In addition to providing DJ services and dancers for bar and bat mitzvah parties, Joe Cornell still runs its "Learn to Dance" dance studio for the pre-bar and bat mitzvah crowd.

My own children are still too young to even be thinking about attending bar and bat mitzvahs, but I read with interest an article about a new program that Joe Cornell is running at local Hebrew Schools and day schools. Patch.com reported on Joe Cornell’s Mitzvah Circuit 101 gatherings, which teach b’nai mitzvah etiquette to teens. Attending bar and bat mitzvah services and parties requires a lot of social cues that many twelve- and thirteen-year-olds don't yet possess or at least haven't yet had to draw upon. I remember my parents teaching me the etiquette for responding to a bar or bat mitzvah invitation before attending my first one, but there are still many other aspects of good manners that these children (and they are still children) must learn.

“We were asked to speak to a group of students about how to behave, respond to invitations and socialize successfully and we jumped at the chance,” Jasgur said. “It was great fun – and the kids really got into the discussion of do’s and don’ts. Then, of course, we had to add an element of fun to the night, so we gave the group a taste of the kind of Joe Cornell fun they’ll see at b’nai mitzvah parties this year.”

“In preparation for the 7th-grade social scene, our dance program teaches 6th-graders social interaction and social responsibility,” Schlussel said. “This Mitzvah Circuit program is simply an extension for that 21st century cotillion-style preparation we specialize in. We all want our children to be gracious guests, but sometimes the lessons hit home more readily when conveyed by someone new.”

When I was a twenty-year-old youth group adviser I was asked to be on a panel that discussed teens' behavior at bar and bat mitzvahs in front of an audience of parents. I remember thinking how ironic that was since it was only seven years earlier that I was one of the misbehaving teens at these parties. In recent years, however, I have certainly noticed that teens are better behaved at both b'nai mitzvah services and the parties that follow. I think it's imperative that these middle schoolers are learning about the etiquette required at bar and bat mitzvahs as it will improve the experience for everyone, and I'm glad that Joe Cornell Entertainment has taken the lead on this.

Israel Scraps "Don't Marry an American" Ad Campaign

Just as I was about to sit down and blog about Israel's recent controversial ad campaign that (not-so-subtly) cautions Israelis living in the U.S. to not marry Americans, Israeli Prime Minister Benjamin Netanyahu has decided to scrap the campaign.

News of the ad campaign was first broken by the Jewish Channel but it went viral after Jeffrey Goldberg blogged about it on the Atlantic's website. In addition to billboards in five major U.S. cities, the campaign by the Ministry of Immigrant Absorption also featured short videos that warn Israelis that raising their children in America will lead to a loss of Israeli identity. In one video an American man cannot understand why his Israeli girlfriend is sad and lighting a candle in their apartment (he doesn't "get" that it's Yom Hazikaron -- Israel's memorial day). In another video a pair of Israeli grandparents sit in front of a menorah and video chat with their granddaughter in America. When they ask the granddaughter to name the holiday they're celebrating, she says "Christmas."

This Florida billboard is part of Israel's recent ad campaign that the Prime Minister scrapped today.
Translation: Before "Abba" changes to "Daddy"... the time has come to return to Israel.

Many American Jews were offended at the ad campaign and the Jewish Federations of North America (JFNA) formally protested it with their colleagues in Israel. In a memo re-posted on Jeffrey Goldberg's blog, JFNA officials wrote:

This is to follow up on an earlier note from the JFNA Israel office concerning a new Israeli Ministry of Immigrant Absorption ad campaign attempting to lure ex-Israeli citizens home.

While we recognize the motivations behind the ad campaign, we are strongly opposed to the messaging that American Jews do not understand Israel. We share the concerns many of you have expressed that this outrageous and insulting message could harm the Israel-Diaspora relationship.

For that reason, we have made our concerns known to Israeli officials in the United States, and are delivering a strong letter to the Prime Minister's office asking the government to stop this initiative and to reconsider the strategy behind it. We have also offered to help play a role in rethinking this effort.

Not everyone had a problem with the ad campaign. Laura Ben-David, an American Jew living in Israel, thought the ad campaign was right on target. She blogged about it saying:

Goldberg indignantly claims one who says ‘a Jew who is concerned about the Jewish future should live in Israel,’ is ‘archaic, and also chutzpadik.’ Archaic? Chutzpadik? I’m sorry, Mr. Goldberg, for being an archaic, chutzpadik Jew. Personally, I believe our chutzpah has served us well over the years. But really, do I have to explain that one? Jewish future in a Jewish homeland vs. Jewish future in a vastly overwhelmingly non-Jewish country… Tough one. 

This is contempt for America? No, it is reality. We love America. Yes, I left, but I love and appreciate everything America stands for and what it has given to several generations of my family. It was my home. But it is not our Home. There is no place in the world that can replace Israel in the heart of the Jewish nation. But if one stays long enough it can replace Israel in one’s soul. Isn’t that worth placing a few ads and commercials?

In the end it turns out that Prime Minister Netanyahu decided this PR campaign was, well, bad PR for Israel so he had the Ministry of Immigration Absorption scrap it. Here is the statement coming out of Israel:

"The Ministry of Immigrant Absorption's campaign clearly did not take into account American Jewish sensibilities, and we regret any offense it caused. The campaign, which aimed to encourage Israelis living abroad to return home, was a laudable one, and it was not meant to cause insult. The campaign was conducted without the knowledge or approval of the prime minister's office or of the Israeli embassy in Washington. Prime Minister Netanyahu, once made aware of the campaign, ordered the videos immediately removed from YouTube, and he ordered that the billboards be removed as well. The prime minister deeply values the American Jewish community and is committed to deepening ties between it and the State of Israel."

Unfortunately there is another story coming out of Israel that's going to make for negative PR. Writing on the Daily Rabbi blog, Rabbi Reuven Hammer of Jerusalem explains that "Two different groups have recently begun to gather lists of stores and employers in Jerusalem who declare that they do not and will not hire Arabs. Their plan is to post and distribute these lists so that people will know which stores to patronize and which to avoid."

This is clearly a form of racism and it cannot and should not be tolerated in Israel (or anywhere). I hope that Jewish groups like the JFNA work just as hard (or harder) to ensure that these groups cease and desist with their plan. Rabbi Hammer correctly points to a text from the Torah in Exodus that states, "message of the Torah is that “You shall not wrong a stranger [ger] or oppress him, for you were strangers in the land of Egypt."

Israel gets attacked in the media enough without having to cause her own PR nightmares. Let's hope that this ill conceived plan ends immediately since it is in direct contradiction with Israel's democratic ideals as well as the values of Judaism.

Alan Dershowitz Sees Potential in "Curb" Episode

When I blogged about Larry David's brilliant "Palestinian Chicken" episode of Curb Your Enthusiasm, I focused on the role that the yarmulke played in that episode and didn't really get into the meatier (get it?) issue that chicken can potentially play in Israeli-Palestinian relations. I figured someone would find value in that comical episode and try to use it to bring the two sides in the Mid-East crisis together for dialogue. I was just surprised when I heard it was Alan Dershowitz.

Speaking with Prof. Alan Dershowitz in my office at the
University of Michigan Hillel Foundation in 2005.

In an interview with the Columbia Current, Dershowitz explained his role in making sure Israeli Prime Minister Bibi Netanyahu saw the Curb Your Enthusiasm episode:

"I recently sent a copy of ‘Palestinian Chicken,’ that Larry David gave me, to Prime Minister Netanyahu -- with the suggestion that he invite Abbas over to watch it together,” he said, referring to the episode of “Curb Your Enthusiasm” centered around the heated competition between a kosher deli and a Palestinian chicken joint in Los Angeles. “And maybe if they both get a good laugh, they can begin a negotiating process … So it may be that Larry David will not only win Emmys, but he may even qualify for the Nobel Peace Prize, if his episode could bring together Netanyahu and Abbas, and bring Abbas to the negotiating table."

Was it a coincidence that Larry David named the Palestinian Chicken restaurant
Al-Abbas or was it a wink at Mahmoud Abbas, President of the Palestinian National Authority?

Wow! I really think it would be fun to watch Abbas and Netanyahu viewing that episode of Curb together. The only thing that would top that would be if Larry David, Jeff Garlin and Bob Einstein were there in the room too. What would they all be eating during the viewing? Obviously, (kosher) Palestinian chicken!

Farmar in Israel, LeBron and Kobe at the JCC, and Hebrew with Amare Stoudem

NBA basketball players got a much longer summer vacation than they expected because of the lockout. It feels odd to have gone through the entire month of November without any professional basketball games to watch.

So what have these NBA stars been doing with their newly found free time? NBA player Jordan Farmar has been playing in Israel for Maccabi Tel Aviv. Farmar, whose mother is Jewish and step-father is a Jewish Israeli, has spent the NBA lockout playing in front of sellout crowds at Yad Eliyahu Arena. He is the first Jewish player in the NBA since Danny Schayes, son of NBA Hall-of-Famer Dolph Schayes, retired in 1999.

A number of other NBA stars have been hooping it up at local Jewish Community Centers. TMZ.com reported that LeBron James was a last minute fill-in for a team at the Mandel Jewish Community Center in Cleveland, Ohio. The second he stepped on the court LeBron "instantly became the best player to ever compete in the Herbert S. Diamond league." Apparently, the former Cleveland Cavaliers player got a call from some of his friends who had a 7:30 PM game at the JCC and King James was happy to oblige. He led his squad to a ten point victory.

The NBA Lockout led superstars like Kobe Bryant and Lebron James
to play at their local Jewish Community Center (JCC)

After the game, LeBron James tweeted "Just got done hooping in the JCC league. So funny but good run @RichPaul4 had a few 3's #basketballneverstops." Here's a video clip of LeBron playing at the Mandel Jewish Community Center in Cleveland:






While LeBron was playing in the gym of the Cleveland JCC, his nemesis Kobe Bryant was having a private training session at a Jewish Community Center in Irvine, California. Once again it was TMZ.com that broke the story (that means some 12-year-old kid at the JCC called it in). JTA reports, "the Los Angeles Lakers' star guard, according to the TMZ website, brought a trainer to the Southern California JCC to work on shooting drills and cardio training as spectators watched.

Here's the video of Kobe Bryant at the JCC in Irvine:





And if Kobe and LeBron are becoming regulars at the JCC that means that the New York Knicks' Amar'e Stoudemire has to do something even more Jewish than that after discovering there was Jewish heritage on his mother's side last year. Don't worry, the 6-foot-10 superstar who visited Israel for the first time last year now says he's interested in opening a Hebrew school, according to the New York Daily News. "An unnamed source told the newspaper that Stoudemire has discussed opening a school that would focus on teaching the Hebrew language and Jewish history, though no school is actually in the works."

But who will teach at the Hebrew School Amar'e Stoudemire opens? He will of course. Here's Stoudemire's first Hebrew lesson:




Well, that was Tov Meod!