The Social Media Conundrum

I recently binge-watched CNN’s three documentaries on Netflix, which focus on the three final decades of the 20th century. Watching “The 70s,” “The 80s” and “The 90s,” I was left thinking about how CNN would characterize the current decade. No doubt, our love-hate relationship with social media would be a principal highlight this decade.

As an early adopter of social media and an active user, I find the love-hate relationship that people have with social networks intriguing. The people who condemn social media as an evil that has plagued our way of life are the same people who scroll through their Facebook feed before they fall asleep at night and while eating breakfast in the morning. There are aspects of Facebook, Twitter, Instagram, et. al. that we despise, and there are aspects that we have embraced and don’t know how we managed without. This social media conundrum is fascinating to me and I have been curious as to how we can view it through a Jewish lens.

Jewish people are less than 0.2% of the world population and yet most of those who have led us into the social media universe are members of the Jewish faith. Sergei Brin and Larry Page founded Google, which opened the door to Mark Zuckerberg creating Facebook and Noah Glass joining his friends to launch Twitter. Certainly, their intention wasn’t to do harm in creating new forms of communication, search and sharing.

Zuckerberg was an avowed atheist who has begun to embrace his Judaism more since becoming a father to two daughters. His public posts about celebrating Shabbat and Jewish holidays with his family have led some to question whether core Jewish ethics are at odds with the way Facebook is run as a company and how this social network has created harmful outcomes in our culture. In its almost fifteen years in existence, Facebook has been blamed for an increase in teenage depression and suicide rates, altering a presidential election, giving racists and anti-Semites a platform to spew their hate, disseminating false news reports and suppressing actual news, ruining millions of friendships, and Russian intervention of our political process.

There’s no doubt that Zuckerberg, along with Facebook Chief Operating Officer Sheryl Sandberg, has been in the hot seat for the past few years. Both have demonstrated they are strong proponents of free speech and they also believe in core Jewish ethics. Have those two mantras come into conflict at Facebook? How can the Jewish community see the light amidst the darkness in social media? While Facebook, under the leadership of Zuckerberg and Sandberg, has pledged to correct the harmful aspects of the network, they have largely failed. But should they be held responsible?

If there’s one thing that Judaism has taught us over the millennia, it is that there are shades of grey in everything. The social network that Zuckerberg created has a lot of positive aspects to offer us as a civilization. It has helped us communicate with people around the world and find ways to bring us closer together. Facebook allows us to keep in touch with long lost friends, wish each other birthday and anniversary greetings as well as condolences on the death of a loved one, view photos and videos of our family at life’s celebrations, and engage in respectful dialogue over the issues that matter most to us.

Sadly, Facebook and other social networks have also aided those who perpetrate evil. Social media has a dark side as we know all too well. It has amplified the voices of those who hate and threaten our democracy. It has given a much louder voice to bullies, who damage our wellbeing and sanity. However, social media hasn’t created anything new. It has just brought more of that darkness into the mainstream.

We must recognize that social media, whether in the form of Facebook and Twitter or something else down the road that will replace those networks, is now part of our world. It is up to us to use these tools for good and to shut out the evil that tries to enter through our internet connections. Ultimately, we must remind ourselves that social media engagement will never replace real-life human interaction.

In a recent New York Times piece, Bari Weiss wrote that it seems “the organizations and the people who get the most attention are destructive. On social media, this isn’t just speculation. Outrage and negativity are the most ‘engaging,’ and so that’s what we’re fed. The disciplined among us — and I’m hoping to get there — might get off these platforms entirely. One thing we all can do is make the effort to engage in real life.”

I don’t believe quitting social media activity cold turkey is the solution to what plagues our society. I think we must seek out the positive outcomes that exist in our experiences on social networks like Facebook while working to collectively shut out the darkness that has been so pervasive. While Zuckerberg might have created this game-changing network, he shouldn’t be fully blamed for where it has taken our society. We must show responsibility and direct social media toward the light – overwhelming the evil with good. That is the Jewish ethic.

Originally published in the Detroit Jewish News

Mark Zuckerberg's Letter to His Baby Daughter is His Vision for the Future

No matter how much money each of us donated yesterday on what has come to be known as Giving Tuesday, it certainly wasn’t as large a charitable commitment as Facebook founder Mark Zuckerberg and his wife Priscilla Chan made. On the occasion of the birth of their daughter, Max, yesterday the couple pledged to donate 99% of their stock shares of Facebook (currently about $45 billion) during their lifetimes to improve the world for the next generation.

While this level of charitable pledging is unmatched (Warren Buffet, Bill Gates and Eli Broad have been very successful in getting many billionaires to commit to donating 50% of their fortunes during their lifetime), I was more interested in two other aspects of the Zuckerberg-Chan family’s public announcement.

First, I found their open letter to their newborn daughter to be extremely meaningful and inspirational. I too penned (or rather typed) letters to each of my children on the day of their birth. So many people wait until they’re close to death to sit down and write an ethical will to their children. A truly important time to do this exercise is on the highly emotional first day of our child’s life.

In Zuckerberg’s letter to his daughter, he wrote:

Your mother and I don’t yet have the words to describe the hope you give us for the future. Your new life is full of promise, and we hope you will be happy and healthy so you can explore it fully. You’ve already given us a reason to reflect on the world we hope you live in. Like all parents, we want you to grow up in a world better than ours today. 

While headlines often focus on what’s wrong, in many ways the world is getting better. Health is improving. Poverty is shrinking. Knowledge is growing. People are connecting. Technological progress in every field means your life should be dramatically better than ours today. We will do our part to make this happen, not only because we love you, but also because we have a moral responsibility to all children in the next generation. We believe all lives have equal value, and that includes the many more people who will live in future generations than live today. Our society has an obligation to invest now to improve the lives of all those coming into this world, not just those already here.

The second part of the Zuckerberg-Chan family’s letter that struck me was that it was filled with hope for the future, but also a genuine concern. As a father, I’ve been thinking very seriously about these issues over the past several years as well. Before my first child was born almost twelve years ago, I envisioned a world for him without racism, without war and without terrorism precipitated by hatred. As my children have grown from infants to toddlers to pre-teens, I’ve watched sadly as there has been more hate and evil in our world. No doubt, Mark Zuckerberg and Priscilla Chan, likewise, wish to envision a world for their newborn daughter in which peace and love dominate.

This beautiful letter by Zuckerberg not only articulates his hopes and prayers for his daughter, but it also is a clear and poignant testament to the world he is willing to help create through his personal wealth. We should all be grateful to Zuckerberg and Chan for their devotion to the next generation and to ensuring that our children’s and grandchildren’s lives will be better than our own lives. Mazel Tov on the birth or Max Zuckerberg and thank you for your commitment to the future.

Does Facebook Lead to Depression?

For the past few years I've been reading a lot about what's become known as "Facebook Depression." When an old friend who has since moved out of town came to visit and told me she had deactivated her Facebook account (I hadn't noticed), I asked why. She explained that she and her husband had been struggling to have another baby and seeing so many posts from her friends announcing they were pregnant was enough to drive her insane. Rather than endure the abundance of joyful posts of healthy ultrasound images and photos of pregnant bellies and newborn smiles, she simply pulled the plug on her Facebook account. What follows is my recent article on the so called "Facebook Depression" in the Detroit Jewish News:

In 2004 when Harvard undergraduate Mark Zuckerberg started The Facebook he never imagined that ten years later there would be over 1 billion users on the social networking site. He also never imagined that it would be painfully difficult for him and his wife to see the happy photos uploaded to the site of their peers smiling with their newborn babies.

On July 31, Zuckerberg made a public post to Facebook announcing that he and his wife Priscilla Chan were expecting a child. While nothing would be unusual about such an announcement on Facebook – they occur every day – the Facebook founder and CEO elaborated on the challenges the couple endured in sustaining a healthy pregnancy.

“Priscilla and I have some exciting news: we're expecting a baby girl!” Zuckerberg continued, “We want to share one experience to start. We've been trying to have a child for a couple of years and have had three miscarriages along the way… It's a lonely experience. Most people don't discuss miscarriages because you worry your problems will distance you or reflect upon you -- as if you're defective or did something to cause this. So you struggle on your own... When we started talking to our friends, we realized how frequently this happened -- that many people we knew had similar issues and that nearly all had healthy children after all. We hope that sharing our experience will give more people the same hope we felt and will help more people feel comfortable sharing their stories as well.”

It’s entirely possible that that Zuckerberg and Chan were suffering from what has been labeled as “Facebook Depression.” In their dark days of suffering through the emotional pain of their miscarriages, we can only assume that using the social network that he created became something of a torturous activity. Scanning through dozens of joyous memory-filled photos on Facebook of friends’ children likely had negative effects on their well-being. Each status announcement that rose to the top of their Facebook Newsfeed broadcasting another pregnancy or birth or milestone reminded this famous couple of their inability to sustain a pregnancy and produce a viable offspring – one they undoubtedly looked forward to showing off on Facebook.

WhatsApp's Jan Koum and the Kiev Protests

With the ongoing political uprising and violent demonstrations in Kiev, my heart breaks for the people of Ukraine. I first visited Ukraine in 2005, but only spent a short time in the capital city of Kiev as my group's main purpose was meeting with Jewish students in Kharkov (Kharkiv) and the surrounding areas like Konotop and Sumy. I returned to Ukraine a year ago in February 2013 on an American Jewish Joint Distribution Committee (JDC)/United Jewish Communities (UJC) Rabbinic Cabinet Mission and spent much more time in Kiev, where I was able to feel the tension in the air.

In Kiev, political protests calling for the downfall of Ukrainian president Viktor Yanukovych took a violent turn at the end of last month and dozens have died in the fighting. Yanukovych, ousted from power in the coup, has fled Kiev. The fact that Kiev has exploded in violence over the past month really wasn't surprising to me. In the almost 25 years since the breakup of the Soviet Union, Ukraine has never really felt completely independent. On both of my visits to Ukraine I heard members of the local Jewish community as well as professionals with the JDC ("The Joint") explain how Ukraine was actually ruled by several oligarchs, including some Jewish oligarchs (Vladimir Putin recently slammed these wealthy, influential Jewish families).

I spent an hour at this sick, elderly woman's apartment in Kiev listening to her (through a translator) explain how she survives on very little assistance from the government and the JDC.

Extreme poverty has plagued the Jewish community of Ukraine, which has been estimated to be around 300,000 members (some argue it is closer to 100,000). There are tens of thousands of at-risk elderly and families with young children who are struggling each day. Today, the JDC works with the local community to help save Ukraine’s poorest Jews by providing for their basic daily needs, revitalizing Jewish life by supporting synagogues, Jewish camps and Jewish community centers, and through developing Jewish leaders among Ukraine's Jewish youth.

Ukraine is deeply divided between eastern regions that are largely pro-Russian and western areas that seek closer ties with the European Union. The ongoing political protests were set off by Yanukovych’s shelving of an agreement with the EU in November. Demonstrators have cited political corruption and human rights abuses in their calls for Yanukovych's resignation.

If there can be a kernel of optimism in Ukraine's struggles during its independence from the Soviet Union in the past two decades its the success stories of some of the entrepreneurs who have emerged from Ukraine to form flourishing publicly traded companies.

At the end of last month the world quickly learned of the rags-to-riches story of Jan Koum. The 38-year-old Jewish founder of WhatsApp grew up in Ukraine in poor conditions. (As an aside, I'm the same age as Koum, meaning that while I was celebrating my bar mitzvah in Michigan in 1989, he was still a Soviet Refusenik in the USSR unable to observe this Jewish rite.) Koum's messaging company was bought by Facebook for $19 billion in a deal announced by Mark Zuckerberg in February. WhatsApp's 450 million customers use the app as an easy way to send messages across borders and between different mobile devices. As the crisis in Ukraine escalated, Koum posted photos of revolutionaries and tweeted "praying for peace and quick resolution to the crisis #ukraine #freedom."

Koum grew up in a village near Kiev and immigrated to Mountain View, California as a teen along with thousands of other Soviet Jews as part of the exodus from the former Soviet Union after its collapse. According to Forbes, Koum was "the only child of a housewife and a construction manager who built hospitals and schools. His house [outside of Kiev] had no hot water, and his parents rarely talked on the phone in case it was tapped by the State."

With government assistance, Koum and his mother first settled in a small two-bedroom apartment in Mountain View, Calif., when he was 16 (his father, who died in 1997, never made it to the U.S.). To make ends meet, his mother (who brought pens and notebooks from the former Soviet Union so she wouldn't have to buy school supplies in the U.S.) babysat while Jan swept a grocery store.

In an interview with Wired's editor David Rowan (video), Jan Koum said his interest in WhatsApp was partially inspired by his memories of how difficult and costly it had been as a new immigrant to stay in touch with relatives back in Ukraine.

While Jan Koum's story from Jewish Refusenik growing up outside of Kiev to a billionaire tech icon is inspirational, it's not the first of its kind. Other Silicon Valley success stories that began in the Jewish community of the former Soviet Union include Google's Russian-born Jewish co-founder Sergey Brin and Max Levchin, the Jewish Kiev-born co-founder of Paypal and chairman of Yelp.

Sergey Brin's early childhood in communist Russia contributed to Google's famous "Don’t Be Evil" motto. In Mark Malseed's insightful biography of Google's Brin in a 2007 article in Moment Magazine, we see how the anti-Semitism of the Soviet Union played a major role in Brin's upbringing. Sergey's father Michael Brin explained how he was forced to abandon his dream of becoming an astronomer even before he reached college because the Communist Party heads barred Jews from upper professional ranks by denying them entry to universities. "Jews were excluded from the physics department, in particular, at the prestigious Moscow State University, because Soviet leaders did not trust them with nuclear rocket research. Unfortunately for Michael, astronomy fell under the rubric of physics."

Malseed writes, "The Brins' story provides me with a clue to the origins of Sergey's entrepreneurial instincts. His parents, academics through and through, deny any role in forming their son's considerable business acumen -- 'He did not learn it from us, absolutely not our area,' Michael says. Yet Sergey's willingness to take risks, his sense of whom to trust and ask for help, his vision to see something better and the conviction to go after it—these traits are evident in much of what Michael Brin did in circumventing the system and working twice as hard as others to earn his doctorate, then leave the Soviet Union."

Max Levchin grew up as a Soviet Refusenik in Kiev

Like Sergey Brin and Jan Koum, the Kiev-born Max Levchin's story of emigration from the former Soviet Union has contributed to his vast success as a tech titan and hugely successful entrepreneur. Life in Kiev for the Levchin family was difficult and they endured virulent anti-Semitism. Levchin's grandfather was a prominent physics professor in Kiev, but was very uncomfortable with Ukraine’s anti-Semitism, so he encouraged the family to emigrate. Since Levchin's mother had an uncle in the Chicago area, his family moved there where he spent his last two years of high school.

Living in Chicago in 1991, the 16-year-old Levchin completed high school and went on to study computer science at the University of Illinois, earning his bachelor degree. While studying there he was involved in the establishment of two Internet orientated companies, NetMeridian Software and SponsorNet New Media. Following graduation, Levchin founded his third online enterprise in partnership with another fellow graduate Peter Thiel. The company was originally named Fieldlink, but later changed to Confinity. It was at Confinity, that Levchin, Thiel and Elon Musk developed PayPal. Levchin founded Slide in 2004, which was sold to Google in August 2010 for $182 million. He also helped start Yelp.com and is the largest shareholder today. In 2011, Levchin founded HVF (standing for Hard, Valuable, and Fun) that was intended to explore and fund projects and companies in the area of leveraging data, such as data from analog sensors. The following year Affirm was spun out of HVF, with the goal of building the next generation credit network. In May 2013, HVF helped launched Glow, a company with an eponymous app to help parents conceive babies.

Today the Kiev-born Jan Koum has a net worth of $6.8 billion, the Russian-born Sergey Brin is worth about $27.7 billion and the Kiev-born Max Levchin has a net worth of about $300 million. These three young tycoons are not members of any Russian or Ukrainian oligarchs; each man has his own impressive story of growing up as a Jewish Refusenik in the former Soviet Union and, despite that childhood, becoming a tech superstar.

While these three Jewish entrepreneurs with roots in the former Soviet Union have become immensely successful and astronomically wealthy, there are thousands of other young businessmen with similar stories who have become very successful, albeit on a smaller level. In the Metro Detroit Jewish community, there are several young entrepreneurs who cite their upbringing behind the wall of Soviet communism as their motivation for business success today.

Vladimir Gendelman (far right) with other young former Soviet Jews who have built profitable companies in Metro Detroit.

Vladimir Gendelman, 39, of West Bloomfield, a suburb of Detroit, founded Company Folders, Inc., which produces custom made folders and other promotional print items using the latest printing technology. Gendelman was raised in the former Soviet Union. He explains that "growing up in Kharkov, Ukraine my family experienced poor living conditions and seeing the opportunities that America had to offer made me believe that I can make a difference one day." In Ukraine, Gendelman points out that his family wasn't considered "customers" because they were Jewish. Instead, he remembers waiting in long, uncomfortable lines to receive basic goods. "For that reason, I make a point to always provide my clients with the highest standards of customer service and print quality."

Gendelman says he's happy the Ukrainian people have risen up against the corrupted government and are seeing the importance of moving toward the European Union rather than Russia. He hopes that one day things will quiet down and Ukraine will move forward in a more Westernized manner. Regarding the rags-to-riches story of Jan Koum, Gendelman remarks, "that is a great story similar to others such as Sergey Brin, but the fact that Koum's parents both died (Koum's mother died in 2000) while he was young and before he achieved success makes it much more dramatic. I can't even imagine how much he would want his mom to know that he is a billionaire now."

As the world continues to watch the escalating political uprising and violent protests in Kiev, it's important to understand that there have been some remarkable success stories to emerge from behind the Iron Curtain. Although Ukraine has been free from the grip of Moscow for almost 25 years, it is still struggling to find its true independence from Russia. The wealthy, controlling oligarchs of Ukraine will not be a positive influence for young Ukrainians in the Jewish community, but hopefully these successful entrepreneurs who emerged as wealthy victors in the technology age despite their challenging upbringing as Soviet Refuseniks will provide the inspiration to the next generation of Russian and Ukrainian Jews.

Rabbi Arie Hasit - Facebook's 4th Account

I was in Jerusalem in December 2012 with a dozen of my Conservative rabbi colleagues on a mission to support our sister movement in Israel -- the Masorti Movement. At a lovely dinner on the first evening of our stay at the Mamila Hotel in Jerusalem I was seated next to Arie Hasit. The two of us immediately began to talk over appetizers and commenced a game of Jewish geography. Turns out we know countless mutual people. As a high school student Arie was very active in United Synagogue Youth (USY) and knew many of my colleagues who were youth directors or working for USY international headquarters in New York during Arie's high school years. Now, Arie is a student at Machon Schechter (Schechter Institute of Jewish Studies) studying to be a Conservative rabbi and also working as the Acting Rabbi of Naom, Masorti's youth movement, where he's doing wonderful and important work.

Most of my colleagues on that mission traveled back to the United States a few days later before Shabbat, but I chose to extend my stay for a Shabbat in Jerusalem. Rather than visiting friends for Shabbat I took Arie up on his kind invitation to have dinner with him and some friends at his apartment in the Baka neighborhood of Jerusalem.

Today marks ten years since Mark Zuckerberg founded The Facebook in his Harvard dorm room.

It was over Shabbat dinner at his home that Arie mentioned that, like me, he was a member of the Alpha Epsilon Pi (AEPi) fraternity. I asked him which chapter of AEPi and he told me that he attended Harvard University. I explained that I had led a Birthright Israel trip for college students at both the University of Michigan as well as Harvard back in 2004 and of course he knew many of the students on my Birthright trip. Knowing that Facebook founder Mark Zuckerberg was also a brother of AEPi at Harvard, I asked him the obvious question: "So, were you friends with Zuck?"

That's when Arie Hasit looked up from his salad and told me that he was Number Four. "Wait a second, you had the fourth Facebook account ever?" I asked him incredulously.

Rabbinical Student Arie Hasit representing the Masorti Movement at the Tel Aviv Pride Parade
(Photo Courtesy of Arie Hasit)

It's a story that Arie no doubt had recounted many times since his time at Harvard. I always enjoyed telling people that I had one of the first Facebook accounts in Michigan since I had known about The Facebook and as soon as the University of Michigan was brought into The Facebook, I used my umich.edu e-mail account (I worked for Michigan Hillel) and signed up. But Arie clearly had me beat. After three of The Facebook's co-founders created their accounts, Arie Hasit became the fourth user on the famous social networking site.

Mark Zuckerberg Eats Kosher in Rome

I'm all for letting Mark Zuckerberg and his new wife Priscilla Chan honeymoon in peace, but I couldn't resist blogging about two noteworthy events that occurred during the newlyweds' Italian vacation.

First, the Facebook Founder and CEO took his bride to a *kosher restaurant in the Jewish area in Rome. The couple dined at Nonna Betta where they spent 32 euros on lunch. There's no word on why Zuckerberg decided to visit the Jewish section of Rome or why he and Priscilla chose a kosher restaurant for lunch.

Mark Zuckerberg and his wife Priscilla Chan at a kosher restaurant in Rome.

At Nonna Betta, Zuckerberg and Chan ate traditional Roman Jewish delicacies including deep-fried artichokes, fried pumpkin flowers and ravioli stuffed with sea bass and artichokes. To drink they each had a glass of water and shared a pot of hot tea.

In addition to Zuck's decision to eat kosher ("When in Rome!") the second notable aspect of the couple's Roman visit was the young billionaire's failure to tip at the restaurant. Waiters at Nonna Betta reported that Zuckerberg acknowledged he was Mark Zuckerberg and then neglected to leave a gratuity. That's an odd omission from someone who's portfolio increases by approximately a billion dollars every time the Facebook stock goes up two points (since its IPO the stock has actually decreased by about 25%).

The restaurant receipt from Mark Zuckerberg's lunch at a kosher restaurant in Rome.

It's possible that Zuckerberg thinks that it's unnecessary to tip in Rome since he reportedly didn't leave a tip the night before at a dinner at Pierluigi (not kosher), a historic trattoria in the heart of Rome. In all fairness to Zuckerberg, it doesn't look like there was any place to add a tip on the receipt (above).

Perhaps Zuckerberg and Chan will continue to seek out kosher fare when they return to Palo Alto. On behalf of the waitstaff I just hope he learns to tip!


*UPDATE: Nonna Betta restaurant in Rome is no longer certified kosher. Tourists should consult a local rabbi regarding the kosher status of this restaurant.

Mark Zuckerberg Gets Interfaith Married to Priscilla Chan

In the run up to the big Facebook initial public offering this past week, the media went Facebook crazy and tried to get interviews from everyone who has ever been connected to Mark Zuckerberg. Of course that included the rabbi of his childhood congregation.

In an article on The Scarsdale Daily website, Rabbi David Holtz of Temple Beth Abraham was quoted about his memories of Mark Zuckerberg attending his Reform temple in Tarrytown, New York. Rabbi Holtz reminisced about Zuckerberg's family and recalled the Facebook founder's "Star Wars" themed bar mitzvah fifteen years ago. Rabbi Holtz also mentioned a congregational trip to Israel that the Zuckerberg family took when Mark Zuckerberg was fifteen-years-old. Rabbi Holtz called Zuckerberg a thoughtful and insightful teen. I don't know if Zuckerberg plans to donate any of his fortune to the synagogue of his youth, but hopefully, at the very least, he'll be willing to help the congregation improve its website.

As if this week wasn't already exciting enough for Zuckerberg with his billion dollar company going public, he also made a very important change to his Facebook profile's status tonight when he updated it to "Married". Mark Zuckerberg's Facebook Timeline now features the headline "Married Priscilla Chan" (with over 1 million likes). With that update, Zuckerberg is added to the list of famous Jews who have married outside of the faith.

Apparently the timing of the wedding had no connection to Facebook's IPO. Rather, the couple was waiting for Priscilla Chan to graduate from medical school at the University of California San Francisco. Zuckerberg's bride graduated on Monday from UCSF Medical School, which was coincidentally Zuckerberg's 28th birthday.

Zuckerberg and Priscilla Chan were married earlier today in a small ceremony in the backyard of his Palo Alto home. There is no word yet on who officiated the ceremony. However, I know the family has a nice relationship with Rabbi Laura Baum of Congregation Beth Adam and OurJewishCommunity.org (she's also my colleague through the CLAL Rabbi's Without Borders fellowship). Rabbi Baum officiated at the bris of Mark Zuckerberg's nephew Asher a year ago. It is possible that Rabbi Baum officiated at the wedding through her connection with Zuckerberg's sister and brother-in-law Randi Zuckerberg and Brent Tworetzky.

As an adult Mark Zuckerberg has claimed he is an atheist, so it is also possible that his wedding ceremony was not officiated by a rabbi, but was a completely secular ceremony conducted by a justice of the peace, or even a friend who became licensed in California for the occasion.

According to the AP, the wedding guests all thought they were coming to celebrate Priscilla Chan's graduation from medical school, but were told after they arrived that the event was in fact a wedding. From the wedding photo released by Facebook, it does not appear that Mark Zuckerberg was wearing a yarmulke as he did at his sister Randi's wedding to Tworetzky on a beach a few years ago.

I'm sure that more information will be released about Zuckerberg's wedding this coming week. Of course, the big question for the Jewish community will be whether Zuckerberg and Chan plan to raise their future children in the Jewish faith. In other words, will a future Zuckerberg heir also have a "Star Wars" themed bar mitzvah?

Israeli President Shimon Peres Wants Friends

At no point in history was the Hebrew word for "friend" more popular than after President Bill Clinton uttered those two famous words as he eulogized his assassinated friend, Israeli Prime Minister Yitzhak Rabin in Jerusalem in 1995. "Shalom Chaver" quickly became a famous slogan and bumper sticker quote.

Now, one man who was Yitzhak Rabin's friend, colleague and peace partner is campaigning for chaverim, friends. Not real friends, but Facebook fans. On the same day he delivered a very well-received speech to close to 13,000 pro-Israel supporters at AIPAC Policy Conference on Sunday, Israeli President Shimon Peres launched his new Facebook page.

President Peres has had a very good week. After AIPAC honored the 88-year-old leader on Sunday for his storied career in Israeli politics and for his lasting commitment to peace, he met privately with President Obama. During his AIPAC appearance Peres found a very supportive audience who saluted him with many standing ovations. All this week Shimon Peres has been on a tour of the Bay Area where he's meeting with hi-tech leaders of Silicon Valley.

His California itinerary includes meetings with leading venture capitalists, as well as with Google co-founder Sergey Brin and Facebook CEO Mark Zuckerberg. During his meeting with the Facebook founder, President Peres launched his official personal page on the Facebook site. While Peres might not be the first 88-year-old with a Facebook account, he is the first one whose chief agenda is to use his Facebook page to create a dialogue with Arabs who live in countries that do not have diplomatic ties with Israel.

Facebook COO Sheryl Sandberg interviewed the Israeli President about his Facebook ambitions and he explained,  "The matter of peace is no longer the business of governments but the business of people. Today the people are governing the governments. And when they begin to talk to each other, they are surprised: We should be friends."

So, how he is Shimon Peres seeking to make friends on the social networking site? Rather than giving away a free iPad as many businesses do when they launch a new Facebook page, Peres released a new YouTube music video (see below) asking everyone to be his friend on Facebook in the name of peace. The video was launched last Sunday as Peres was speaking at AIPAC. I'm certain this video will go viral because, well, the sight of an 88-year-old rock star who happens to be the president of the Jewish state is "must see TV." Peres, with his iconic deep Israeli accent, has become a beloved father figure to the Israeli people. It is remarkable to see him so eager to exploit social media in the name of forging a lasting peace in the Middle East. I wish him well... and I hope that he gets a lot of friends to join him on Facebook.