Wednesday, March 26, 2014

Summer Camps Use Technology to Operate More Effectively

As Jewish camp leaders once again convened at Leaders Assembly, the Foundation for Jewish Camp’s biennial conference here in New Brunswick, there was a lot of networking taking place – both in person and via social media. The dozens of ad hoc camp reunions taking place in the hallways of the hotel also materialized into an exchange of best practices for these Jewish camp professionals. The hot topic this year was the use of technology, both in the back office of the camp operations and front and center for campers, their parents and alumni.

What role all of this new technology plays for the Jewish summer camp industry was hashed out in breakout sessions at the camp confab in what were termed “Hot Topics” and also discussed in the “Shuk” where the companies that provide this new technology were camped out. “Do you keep your camper registrations and medical forms in the cloud?”, “Who manages your alumni Facebook page?”, “Have you started Instagram or Pinterest accounts,” and “Which online service do you use for staff background checks” were just some of the questions overheard at the conference.

Summer Camp Software - CampMinder

While many don’t typically associate high tech with the camp world, which for generations was thought of as a low tech industry, there’s no question that camps have come to depend on the latest support applications in the technology world to run their camps efficiently, effectively and safely in the 21st century. After all, while one of the core missions of the overnight summer camp experience may continue to be allowing our youth to unplug from their electronic gadgets for several weeks each summer, the camps charged with that mission must be run like businesses. And that means using the best technology to manage everything from security, registration, financials and medical information to social network engagement, summertime communication and alumni relations.


Wednesday, March 19, 2014

Why Synagogues and Jewish Nonprofits Need to Update Their Communications in the Digital Age

"Because that's how we've always done things!" I wish I had a dollar for every time I heard a professional in a synagogue or Jewish nonprofit utter those words. For some reason, synagogues and Jewish nonprofits are very late adopters to new technology. Even synagogues that have invested in expensive, dynamic websites are still sending out hard copy flyers in the mail, which is not economically prudent, effective or efficient.

Donors to synagogues and Jewish nonprofits have become more focused in the past several years on how much of their donation goes to overhead costs and how much is allocated to fulfilling the organization's actual mission. Websites like Charity Navigator and Guidestar provide the percentages making it easier for us to know just how far our charitable gifts will go. This leads many to wonder how much of that $18 donation to your favorite local organization or congregation in tribute to your friend's beloved mother goes to sending out the tribute card informing them of your generosity.

In some cases, it might be as much as 10% of that small donation going to overhead, and with today’s high tech communications it’s quite unnecessary too. In the technology age when most charitable organizations make it possible to donate online, the next step in the process is very low-tech. Rather than sending a nice automated e-mail to the recipient of your charitable tribute, most organizations allocate a lot of resources to the process -- spending an employee's time preparing a tribute card, printing out the card and envelope, and then paying for the postage to mail it out. The funds used in that low-tech processing could have gone directly to the cause. So why don't these nonprofits and synagogues adapt to the new technology? "Because that's how we've always done things," they'll explain.

Clip of a Constant Contact newsletter from Adat Shalom Synagogue in Metro Detroit, Michigan


Tuesday, March 18, 2014

Jewish Teens and Social Media: The Good, the Bad and the Inappropriate

In the early 1990s I was an active leader in my synagogue’s high school youth group. Even as a young teen I appreciated the importance of communication in cultivating new members to the congregation’s chapter of United Synagogue Youth (USY) and for keeping current members abreast of upcoming events. This membership communication came in the form of photocopied flyers on colored Xerox paper, phone messages left on the family’s answering machine, and hand drawn posters attached to cork boards with push pins in the synagogue lobby. Once every two months we assembled a cut-and-paste newsletter to be photocopied, stapled and sent to members’ homes.

social networking and teens
Teens and Social Media - sheknows.com

Much has changed in the past twenty years when it comes to teens and communication. Everything is now instant. Those mailed event flyers often took as much as a week to arrive in teens’ mailboxes, but today’s texts and tweets arrive in the blink of an eye. Direct communication, of course, has become easier as we’re almost always available to chat. No more leaving messages on answering machines as teens can connect virtually anytime using Skype, FaceTime or text messaging. Parents, however, are often out of the communications process in the 21st century. Each teen has her own cellphone to talk, text and video chat so parents often don’t know what their teens are doing or where they’re going unless they ask (or snoop).

For the most part, the growth of instant communication and social media has been a positive for teens in general and the success of Jewish teenage youth groups in particular. But despite the ways social networks like Facebook and instant messaging services have made it easier for teens to communicate with each other and for Jewish teen leaders to promote their group’s programs in more efficient ways, there are some very scary consequences that come with this high tech communication and social sharing.


Sunday, March 16, 2014

Top Purim Videos for 2014

Purim is here! In preparing for my annual rundown of the top videos for Purim this year a few thoughts emerged: First, nothing really impressed me this year. Second, there wasn't a lot of creativity (did a memo go out limiting people to only use Pharrell Williams' song "Happy" and "Let It Go" -- the theme from the movie Frozen?). Third, where's this year's contribution from the Maccabeats? Maybe they're too busy touring around the world and appearing on TV with Katie Couric?

I'm hopeful that the creative geniuses out there will get working on next year's Purim spoofs and parodies and come up with some fun videos that are more creative than the t-shirt above. It's actually easier for me to choose the best Purim videos when there's more to choose from. While it was slim pickens this year, there are some fun ones below. So Happy Purim... and here are 2014's top Purim videos:

HAPPY Purim (by Pharrell)



The Haman Remembrance - Temple Israel in West Bloomfield, Michigan



Megillas Lester Official Trailer



Kinderlach - Purim Chagiga



Miracle - Gad Elbaz and Naftali Kalfa featuring Ari Lesser



"What Does Haman Say" by A.K.A. Pella



Star Wars Lego Movie Purim Trailer



Let it Go Frozen - It's a Purim Song



Michelle Citrin - Shake Your Grogger (A Purim Song)



Bob Dylan Purim Shpiel (Robert Zimmerman)



What Does Purim Say? (What Does the Fox Say?)



Everything Is Purim (from the Lego Movie)


Thursday, March 13, 2014

Jason Bateman Schools Jon Stewart in Yiddish

The great Yiddishist Leo Rosten was hopefully rolling (with laughter) in his grave last night. The late author of the book "The Joy of Yiddish" worked very hard during his lifetime to bring the dying Yiddish language into the mainstream.

Last night's five minute dialogue between actor Jason Bateman and Jon Stewart included more Yiddish words than we typically hear on television. It was as if Bateman wanted to drop some of his well-rehearsed Yiddishisms during his interview on The Daily Show. As soon as Jason Bateman sat down he told Jon Stewart that his "It's nice when nice happens to nice" opening comment sounded very Yiddish. And from there it became a Yiddish word competition between the two men.

Jon Stewart and Jason Bateman Speak Yiddish on the Daily Show

Jason Bateman explained that he recently learned the Yiddish word "chazerai" which seemed to confuse the Jewish host of The Daily Show (the former Jonathan Stuart Leibowitz) who mistakenly said the word means a guy who's a bit of a chazer (pig). Bateman correctly defined chazerai as garbage, but Stewart disagreed. At the end of the show Stewart actually returned to publicly apologize to Bateman for correcting his Yiddish since chazerai indeed does mean garbage.

Bateman then threw out mishegas and Stewart responded with meshugena. The conversation then turned to Bateman's self-identification as a goy (gentile) and his experience at a friend's Passover seder. Here's the video of them shmoozing on the show last night:


Zei gezunt to Jason Bateman and Jon Stewart... and thanks for the early freilich Purim gift! 

Wednesday, March 12, 2014

Did Shabbat Save a Life from the Malaysia Airlines Flight?

Purim begins this Saturday night and once again the Jewish people will tell the story of our salvation. We will listen to the words of Megillat Esther, the story of how our ancestors were miraculously saved from their tragic death.

Indeed that story is one that celebrates life. The Jewish people were saved from death in ancient Shushan (Persia), as the story goes, because the heroes Mordechai and Esther rose up and saved their people from destruction.

As we are preparing for the Purim holiday we are also glued to the TV waiting for any news of the fate of those aboard the Malaysia Airlines Flight #370 which disappeared somewhere between Kuala Lumpur and its destination of Beijing. Oftentimes when a tragedy such as a plane crash or a terrorist event occurs there are those who claim that by some miraculous turn of events they evaded the tragedy. Sometimes these stories are accurate and other times they are debunked by websites like Snopes.com.

Malaysia Airlines Shabbat Miracle

I learned this morning of a story that has been circulated on the Web about a Jewish man who tried to book a flight on that Malasia Airlines flight from Kuala Lumpur to Beijing, however the travel agent being an ultra-Orthodox Jew refused to book him on that flight since it would require traveling on Shabbat. (According to Jewish law even arranging for another Jew to travel on the Sabbath is in violation of Jewish law.) The story, as reported in a blog by Daniel Eleff, the CEO of online travel agency DansDeals.com, claims that his friend was the Sabbath observant travel agent who refused to book the man, whom we only know as Andrew, on that flight.


Friday, March 07, 2014

WhatsApp's Jan Koum and the Kiev Protests

With the ongoing political uprising and violent demonstrations in Kiev, my heart breaks for the people of Ukraine. I first visited Ukraine in 2005, but only spent a short time in the capital city of Kiev as my group's main purpose was meeting with Jewish students in Kharkov (Kharkiv) and the surrounding areas like Konotop and Sumy. I returned to Ukraine a year ago in February 2013 on an American Jewish Joint Distribution Committee (JDC)/United Jewish Communities (UJC) Rabbinic Cabinet Mission and spent much more time in Kiev, where I was able to feel the tension in the air.

In Kiev, political protests calling for the downfall of Ukrainian president Viktor Yanukovych took a violent turn at the end of last month and dozens have died in the fighting. Yanukovych, ousted from power in the coup, has fled Kiev. The fact that Kiev has exploded in violence over the past month really wasn't surprising to me. In the almost 25 years since the breakup of the Soviet Union, Ukraine has never really felt completely independent. On both of my visits to Ukraine I heard members of the local Jewish community as well as professionals with the JDC ("The Joint") explain how Ukraine was actually ruled by several oligarchs, including some Jewish oligarchs (Vladimir Putin recently slammed these wealthy, influential Jewish families).

I spent an hour at this sick, elderly woman's apartment in Kiev listening to her (through a translator) explain how she survives on very little assistance from the government and the JDC.

Extreme poverty has plagued the Jewish community of Ukraine, which has been estimated to be around 300,000 members (some argue it is closer to 100,000). There are tens of thousands of at-risk elderly and families with young children who are struggling each day. Today, the JDC works with the local community to help save Ukraine’s poorest Jews by providing for their basic daily needs, revitalizing Jewish life by supporting synagogues, Jewish camps and Jewish community centers, and through developing Jewish leaders among Ukraine's Jewish youth.

Ukraine is deeply divided between eastern regions that are largely pro-Russian and western areas that seek closer ties with the European Union. The ongoing political protests were set off by Yanukovych’s shelving of an agreement with the EU in November. Demonstrators have cited political corruption and human rights abuses in their calls for Yanukovych's resignation.

If there can be a kernel of optimism in Ukraine's struggles during its independence from the Soviet Union in the past two decades its the success stories of some of the entrepreneurs who have emerged from Ukraine to form flourishing publicly traded companies.

At the end of last month the world quickly learned of the rags-to-riches story of Jan Koum. The 38-year-old Jewish founder of WhatsApp grew up in Ukraine in poor conditions. (As an aside, I'm the same age as Koum, meaning that while I was celebrating my bar mitzvah in Michigan in 1989, he was still a Soviet Refusenik in the USSR unable to observe this Jewish rite.) Koum's messaging company was bought by Facebook for $19 billion in a deal announced by Mark Zuckerberg in February. WhatsApp's 450 million customers use the app as an easy way to send messages across borders and between different mobile devices. As the crisis in Ukraine escalated, Koum posted photos of revolutionaries and tweeted "praying for peace and quick resolution to the crisis #ukraine #freedom."

Koum grew up in a village near Kiev and immigrated to Mountain View, California as a teen along with thousands of other Soviet Jews as part of the exodus from the former Soviet Union after its collapse. According to Forbes, Koum was "the only child of a housewife and a construction manager who built hospitals and schools. His house [outside of Kiev] had no hot water, and his parents rarely talked on the phone in case it was tapped by the State."

With government assistance, Koum and his mother first settled in a small two-bedroom apartment in Mountain View, Calif., when he was 16 (his father, who died in 1997, never made it to the U.S.). To make ends meet, his mother (who brought pens and notebooks from the former Soviet Union so she wouldn't have to buy school supplies in the U.S.) babysat while Jan swept a grocery store.

In an interview with Wired's editor David Rowan (video), Jan Koum said his interest in WhatsApp was partially inspired by his memories of how difficult and costly it had been as a new immigrant to stay in touch with relatives back in Ukraine.

While Jan Koum's story from Jewish Refusenik growing up outside of Kiev to a billionaire tech icon is inspirational, it's not the first of its kind. Other Silicon Valley success stories that began in the Jewish community of the former Soviet Union include Google's Russian-born Jewish co-founder Sergey Brin and Max Levchin, the Jewish Kiev-born co-founder of Paypal and chairman of Yelp.

Sergey Brin's early childhood in communist Russia contributed to Google's famous "Don’t Be Evil" motto. In Mark Malseed's insightful biography of Google's Brin in a 2007 article in Moment Magazine, we see how the anti-Semitism of the Soviet Union played a major role in Brin's upbringing. Sergey's father Michael Brin explained how he was forced to abandon his dream of becoming an astronomer even before he reached college because the Communist Party heads barred Jews from upper professional ranks by denying them entry to universities. "Jews were excluded from the physics department, in particular, at the prestigious Moscow State University, because Soviet leaders did not trust them with nuclear rocket research. Unfortunately for Michael, astronomy fell under the rubric of physics."

Malseed writes, "The Brins' story provides me with a clue to the origins of Sergey's entrepreneurial instincts. His parents, academics through and through, deny any role in forming their son's considerable business acumen -- 'He did not learn it from us, absolutely not our area,' Michael says. Yet Sergey's willingness to take risks, his sense of whom to trust and ask for help, his vision to see something better and the conviction to go after it—these traits are evident in much of what Michael Brin did in circumventing the system and working twice as hard as others to earn his doctorate, then leave the Soviet Union."

Max Levchin grew up as a Soviet Refusenik in Kiev

Like Sergey Brin and Jan Koum, the Kiev-born Max Levchin's story of emigration from the former Soviet Union has contributed to his vast success as a tech titan and hugely successful entrepreneur. Life in Kiev for the Levchin family was difficult and they endured virulent anti-Semitism. Levchin's grandfather was a prominent physics professor in Kiev, but was very uncomfortable with Ukraine’s anti-Semitism, so he encouraged the family to emigrate. Since Levchin's mother had an uncle in the Chicago area, his family moved there where he spent his last two years of high school.

Living in Chicago in 1991, the 16-year-old Levchin completed high school and went on to study computer science at the University of Illinois, earning his bachelor degree. While studying there he was involved in the establishment of two Internet orientated companies, NetMeridian Software and SponsorNet New Media. Following graduation, Levchin founded his third online enterprise in partnership with another fellow graduate Peter Thiel. The company was originally named Fieldlink, but later changed to Confinity. It was at Confinity, that Levchin, Thiel and Elon Musk developed PayPal. Levchin founded Slide in 2004, which was sold to Google in August 2010 for $182 million. He also helped start Yelp.com and is the largest shareholder today. In 2011, Levchin founded HVF (standing for Hard, Valuable, and Fun) that was intended to explore and fund projects and companies in the area of leveraging data, such as data from analog sensors. The following year Affirm was spun out of HVF, with the goal of building the next generation credit network. In May 2013, HVF helped launched Glow, a company with an eponymous app to help parents conceive babies.

Today the Kiev-born Jan Koum has a net worth of $6.8 billion, the Russian-born Sergey Brin is worth about $27.7 billion and the Kiev-born Max Levchin has a net worth of about $300 million. These three young tycoons are not members of any Russian or Ukrainian oligarchs; each man has his own impressive story of growing up as a Jewish Refusenik in the former Soviet Union and, despite that childhood, becoming a tech superstar.

While these three Jewish entrepreneurs with roots in the former Soviet Union have become immensely successful and astronomically wealthy, there are thousands of other young businessmen with similar stories who have become very successful, albeit on a smaller level. In the Metro Detroit Jewish community, there are several young entrepreneurs who cite their upbringing behind the wall of Soviet communism as their motivation for business success today.

Vladimir Gendelman (far right) with other young former Soviet Jews who have built profitable companies in Metro Detroit.

Vladimir Gendelman, 39, of West Bloomfield, a suburb of Detroit, founded Company Folders, Inc., which produces custom made folders and other promotional print items using the latest printing technology. Gendelman was raised in the former Soviet Union. He explains that "growing up in Kharkov, Ukraine my family experienced poor living conditions and seeing the opportunities that America had to offer made me believe that I can make a difference one day." In Ukraine, Gendelman points out that his family wasn't considered "customers" because they were Jewish. Instead, he remembers waiting in long, uncomfortable lines to receive basic goods. "For that reason, I make a point to always provide my clients with the highest standards of customer service and print quality."

Gendelman says he's happy the Ukrainian people have risen up against the corrupted government and are seeing the importance of moving toward the European Union rather than Russia. He hopes that one day things will quiet down and Ukraine will move forward in a more Westernized manner. Regarding the rags-to-riches story of Jan Koum, Gendelman remarks, "that is a great story similar to others such as Sergey Brin, but the fact that Koum's parents both died (Koum's mother died in 2000) while he was young and before he achieved success makes it much more dramatic. I can't even imagine how much he would want his mom to know that he is a billionaire now."

As the world continues to watch the escalating political uprising and violent protests in Kiev, it's important to understand that there have been some remarkable success stories to emerge from behind the Iron Curtain. Although Ukraine has been free from the grip of Moscow for almost 25 years, it is still struggling to find its true independence from Russia. The wealthy, controlling oligarchs of Ukraine will not be a positive influence for young Ukrainians in the Jewish community, but hopefully these successful entrepreneurs who emerged as wealthy victors in the technology age despite their challenging upbringing as Soviet Refuseniks will provide the inspiration to the next generation of Russian and Ukrainian Jews.