Thirty years ago in 1984 Bananarama had the hit song "Cruel Summer" in which they sang "Trying to smile, But the air is so heavy and dry, Strange voices are saying, What did they say, Things I can't understand, It's too close for comfort, This heat has got right out of hand, It's a cruel, cruel summer,
Leaving me here on my own, It's a cruel, cruel summer, Now you're gone." Ironically, the summer of 2014 really seemed to be a cruel summer. While fun summer activities continued as planned, the news around the world, as well as locally, may have led many of us to exclaim as Bananarama did three decades prior, "What did they say? Things I can't understand."
Now that the summer has come to a close and the kids are back to school, we can only hope that the news improves. What follows is an article I wrote for the Detroit Jewish News in which I took a look at how our Facebook News Feed affects us emotionally. My prayer is that all of our News Feeds stay positive for the remainder of the year. Thanks for reading!
Let’s be honest here. You spend a lot of time scrolling through your Facebook News Feed. Whether you’re on a desktop computer, your iPad or a mobile phone, it feels like a mindless activity to swipe through your friends’ posts. Well, you might not realize it but your mood will be changed by what you see on the screen.
According to a research paper published in the Proceedings of the National Academy of Science earlier this year, Facebook altered the news feeds for some users as part of a psychology experiment devised by the company's on-staff data scientist. Sheryl Sandberg, the Chief Operating Officer of Facebook, later apologized for altering the News Feeds of some 700,000 different English-language Facebook users during a short period during 2012. Whether Facebook acted ethically or not, the results are quite revealing. The experiment sought to learn about the way positive and negative effect travels through social networks. The study concluded that "in-person interaction and nonverbal cues are not strictly necessary for emotional contagion."
To test the hypothesis, the researchers identified and began removing emotionally negative posts for one group and positive posts for another. According to the paper, "when a person loaded their Facebook News Feed, posts that contained emotional content of the relevant emotional valence, each emotional post had between a 10 percent and 90 percent chance (based on their User ID) of being omitted from their News Feed for that specific viewing." It should be mentioned that nothing Facebook did to manipulate users’ feeds was in violation of the Terms of Use each account holder agrees to when registering for the social network.
Leaving me here on my own, It's a cruel, cruel summer, Now you're gone." Ironically, the summer of 2014 really seemed to be a cruel summer. While fun summer activities continued as planned, the news around the world, as well as locally, may have led many of us to exclaim as Bananarama did three decades prior, "What did they say? Things I can't understand."
Now that the summer has come to a close and the kids are back to school, we can only hope that the news improves. What follows is an article I wrote for the Detroit Jewish News in which I took a look at how our Facebook News Feed affects us emotionally. My prayer is that all of our News Feeds stay positive for the remainder of the year. Thanks for reading!
Let’s be honest here. You spend a lot of time scrolling through your Facebook News Feed. Whether you’re on a desktop computer, your iPad or a mobile phone, it feels like a mindless activity to swipe through your friends’ posts. Well, you might not realize it but your mood will be changed by what you see on the screen.
According to a research paper published in the Proceedings of the National Academy of Science earlier this year, Facebook altered the news feeds for some users as part of a psychology experiment devised by the company's on-staff data scientist. Sheryl Sandberg, the Chief Operating Officer of Facebook, later apologized for altering the News Feeds of some 700,000 different English-language Facebook users during a short period during 2012. Whether Facebook acted ethically or not, the results are quite revealing. The experiment sought to learn about the way positive and negative effect travels through social networks. The study concluded that "in-person interaction and nonverbal cues are not strictly necessary for emotional contagion."
To test the hypothesis, the researchers identified and began removing emotionally negative posts for one group and positive posts for another. According to the paper, "when a person loaded their Facebook News Feed, posts that contained emotional content of the relevant emotional valence, each emotional post had between a 10 percent and 90 percent chance (based on their User ID) of being omitted from their News Feed for that specific viewing." It should be mentioned that nothing Facebook did to manipulate users’ feeds was in violation of the Terms of Use each account holder agrees to when registering for the social network.
