How Another Rabbi Hijacked My Writer's Workshop Class Yesterday

This was my final post for the Rabbis Without Borders blog as I have chosen to focus my time on some of my other writing opportunities. For my final post I intended to write about how critical the Rabbis Without Borders program has been to my rabbinate and my thinking in general about the future of Jewish communities. I certainly could have written about that two days ago and I would have articulated how Clal's fellowship program has benefitted me in myriad ways and helped to expand my understanding of the "beyond borders" approach we religious leaders should be taking in 21st century Jewish life.

An experience that occurred yesterday, however, concretized the Rabbis Without Borders perspective even more for me. I've returned to Kenyon College in Gambier, Ohio for the second year to serve on the faculty of Kenyon Institute's weeklong Beyond Walls Spiritual Writing workshop. My daily course focuses on using social media to further publicize ones writings on the internet. The class is made up of about 30 religious leaders (mostly clergy), of which about a quarter are rabbis.

In our second session yesterday I was discussing the benefits of blogging as a way to disseminate spiritual leaders' perspectives on the various issues of the day. I talked about how the medium of the blog gives us a borderless audience with which to share our "Torah" and bring comfort, inspiration and learning to a limitless amount of readers around the world. Immediately the hand of one of the rabbis went up and he began to challenge everything I had just said.

"This is a Ponzi scheme you're selling us," he said. The rest of the class just looked on in utter surprise. I questioned his use of the term, refusing to allow him to group me with a criminal like Bernie Madoff -- especially for the supposed "crime" of encouraging him to blog a few times a month and not bilking billions of dollars from innocent people. He went on to suggest that blogging would be a huge waste of his time because no one would read it. Furthermore, he argued that having a blog wouldn't get his congregation any additional members. He noted that he's already been watching his membership shrink over the years. Regrettably, I let him have the floor for a few more minutes as he criticized blogging and social media as a waste of time for rabbis.

I responded that the very nature of this writers' workshop, for which he applied, registered and is currently participating, is to take your writing beyond the walls of the brick and mortar congregation. I explained that if he's a good writer and has some meaningful perspectives to offer, he should try to extend his "Torah" beyond the reaches of his own synagogue and make it available to a larger audience. Moreover, I lamented his woeful perspective that his ultimate goal as a rabbi is to grow his congregation's membership rolls rather than to try to inspire more people -- potentially helping those in need with his enriching words. I then allowed some of the other rabbis in the room to refute his pessimistic perception.

Teaching Clergy to Exploit Social Media

This summer I went back to college. To be honest, it felt nothing like being on my own college campus -- Michigan State University, which is a large Big-Ten university on 5,200 sprawling acres with over 50,000 students. I spent a week at Kenyon College in rural Ohio; a 1,000 acre campus where less than 1,700 students study each year. Walking around Kenyon, I felt like I was on the campus of one of those fictional colleges in the movies, which makes sense since Kenyon alum Josh Radnor actually returned to his alma mater to film "Liberal Arts."

The reason for my one-week sojourn at Kenyon College in Gambier, Ohio was to serve as a faculty member of a new institute for clergy called Beyond Walls. The concept of this program, part of the Kenyon Institute, is that religious leaders are writing every day to their congregants in sermons, newsletters, legal decisions, and on social networks. Much of their writing is internal -- within their synagogue or church -- yet clergy of all faiths recognize that it is increasingly important to write outside of their institution’s walls among those who aren’t there for services, but are reading, thinking and caring about living a moral and spiritual life.

Teaching social media and blogging at Kenyon College's Beyond Walls Writing Institute for Clergy

The goal of the one-week writing intensive program was to teach dozens of rabbis, priests, ministers and other clergy members to be more expressive and authentic while writing skillfully in media as diverse as op-eds, blogs, personal essays and social media. When the director of the Kenyon Institute was looking for a religious leader who could teach clergy to be better writers when it comes to social media and blogs, Clal's Rabbi Brad Hirschfield, an adviser to the institute, recommended me for that role. I was honored to be part of the Beyond Walls faculty along with Rabbi Hirschfield and fellow Rabbis Without Borders alum Rabbi Rachel Barenblatt. Other faculty members included authors Rodger Kamenetz and Amy Frykholm, Rabbi Stephen Pearce, and Professor Richard Rosengarten. This coming summer, fellow Rabbis Without Borders alum Rabbi Rebecca Einstein Schorr will join me on faculty.

I spent my days at the institute lecturing spiritual leaders on the best practices for reaching a wider audience through social media and was intrigued by the vast range of experience. Some clergy were already using social networks and blogs to inspire thousands on a daily basis, while others were hesitant to use Facebook or Twitter to share their wisdom. Many of the participants were talented writers, who desperately wanted to start blogs to grow their reach, but the technology was a hindrance for them.

In teaching colleagues across the religious spectrum about the vital tools of social media and blogging, we all discovered new opportunities to engage our audience and impact more people within our own respective faith traditions and beyond with our religious insights. Personally, I also learned a great deal about other faiths, the modern challenges of their leadership, and new ways for these religious leaders to exploit 21st century communication models to teach, preach and inspire a new generation.

What Social Media Has Done to Religious Life

This summer I'll be teaching at Kenyon College's Beyond Walls Spiritual Writing program in Gambier, Ohio. This one-week writing intensive program will teach clergy and seminary students how to be a more expressive, authentic, and skilled writer. The focus will be on writing op-eds, blogs, personal essays and social media. Below is the essay I wrote that was published in the Beyond Walls monthly digital magazine, in which I look at how the Internet and social media have disrupted religion and broken borders:

Social Media as a Borders Breaker in Religion
How the internet has disrupted Religion for good. Not just intrafaith, but interfaith too.

With billions of users between Facebook and Twitter alone (not to mention the dozens of other popular social networks), religion is being discussed in a borderless environment like never before. It's fair to say that the internet in general and social media in particular have disrupted religion for good. This disruption has not only been intrafaith, but interfaith as well. Religious leaders around the globe have never before had this level of engagement with each other and that means that religious life for future generations will be shaped by this new form of dialogue.

As social media increasingly becomes part of our daily lives, people will find new ways to interact with religion and spirituality. For some, this may be interacting with like-minded people on a synagogue or church Facebook page. For others, it may be learning a different holy text each day through a Twitter feed. In the Digital Age, religion and spirituality are being disseminated virtually and that means that time and location are no longer limiting factors. Answers to religious questions -- no matter from where they emanate -- are responded to in a fraction of the time they once were.

Each year of the 21st century, we are also seeing dynamic growth in the new communities of people of faith who do not affiliate with a bricks and mortar religious institution. These people, throughout the world, are nevertheless engaged in many aspects of a faith community through social networking. Increasingly, people will say they are religious or spiritual or inspired by religious texts, but only because they have chosen to plug in and engage with social media.

Jennifer Preston, writing in the NY Times explains that "while it’s too early to say that social media have transformed the way people practice religion, the number of people discussing faith on Facebook has significantly increased in the last year, according to company officials."

As a rabbi and a social media consultant for several synagogues around the country, I can report that congregational leaders (rabbis, educators and program directors) are noticing that large swaths of their membership are becoming more engaged in congregational programs, classes and discussion groups, but these folks are not walking into the synagogue building any more than they had previously.