A generation ago, if you experienced bad service in a restaurant or a dirty hotel room, you told a few friends about your unfortunate experience. It might have influenced their decision about future dining choices or where to stay on vacation, but the impact on those businesses was insignificant. In today’s digital age, the power of the internet allows users to broadcast their displeasure to thousands of people around the world within minutes.
The effects of an online review cannot be underestimated. Whether you’re choosing a venue for your daughter’s wedding, a tour guide for your family vacation or a new orthodontist to put braces on your kids, chances are you’ve consulted online reviews to help guide your decision. These reviews have become an integral part of how we interact with businesses, yet the ethical considerations of leaving a review are often overlooked. As both a rabbi and the owner of a technology company that manages Google reviews, I’ve given much thought to the Jewish ethical perspective on this modern phenomenon.
