Luach has Launched: A Jewish Calendar App for iPhone

Back in the late 1990s I became a bit of a personal digital assistant (PDA) snob. I was enamored by the handheld gadgets that, all of a sudden, were able to do so much more than the simple electronic organizers of previous years. The early and mid-1990s saw the growth of these PDAs with the Sharp Wizard line that allowed the user to maintain a calendar and phone contact database along with some games, a memo pad for notes and a calculator. When the 3COM’s Palm Pilot came out, the PDA became a smaller, more powerful device. And I liked to get the latest one on the market.

I went through each generation of Palm device and then experimented with the Handspring Visor. No matter which device I was using at any given time, a requirement was that it had the Luach app installed. Luach, created by Penticon Technologies, was the most robust Jewish calendar for PDAs on the market. With a Hebrew font interface, it made the PDA with Luach an essential technology for everyone from rabbis and Jewish educators to Jewish funeral directors and rank-and-file observant Jews. One of the most difficult aspects for so many when transitioning from a Palm or Handspring PDA or smartphone to one of a newer iPhone, Blackberry or Android device in the last decade was sacrificing the Penticon Luach.

As an early adopter and supporter of Penticon and its Luach app twenty years ago, I became friendly with the developer, Howie Hirsch. Based in Israel, Hirsch would let me serve as a beta tester for future released versions of Luach and I would in turn give my advice – both from a technical perspective as well as from my vantage point as a rabbi. After making the switch to an Android device several years ago I began to pressure Hirsch to develop a compatible version for both Apple’s iOS as well as the Android platform.

Penticon Founder and Luach Developer Howie Hirsch in Jerusalem

Birdhouse for Autism: Mobile App for Parents of Autistic Kids

Dani Gillman was a single mom with an autistic daughter, Brodie, who ran a popular blog detailing her daughter’s challenges and successes as a way to help other parents of autistic children. Using a pencil and paper, she vigilantly kept track of her daughter’s daily regimen, including diet, medications and vitamins, sleeping patterns, bathroom usage and doctor visits. These notes were then organized in a 3-ring binder, but the data Dani recorded was difficult to process in order to adapt Brodie’s daily routine – and it was easy to misplace the binder.

Screenshot of Birdhouse for Autism Mobile App

Enter Ben Chutz. In 2011, when Brodie was six-years-old, Ben and Dani began dating. The tech-savvy, entrepreneur with strong organizational skills took one look at the methods Dani employed to keep track and analyze Brodie’s complicated life and was immediately puzzled. “He said there must be a better way of doing this,” Dani recalled. “Ben wanted to know why I wasn’t using newer and better technology for this daily practice.” She explained to him that she had searched and there simply wasn’t any better option available.

Ben, 29, came up with the idea for “Birdhouse for Autism” not only so the two could raise Brodie using the data of her daily patterns, but also to help other parents of autistic children find the answers they need. Just as Dani, 36, has been a salvation for tens of thousands of parents with her mommy blog, “I’m Just That Way,” now the West Bloomfield couple, who belong to Temple Shir Shalom and also have an infant son Julian, are helping thousands of parents across North America with the Birdhouse website and mobile application. The name “Birdhouse” is derived from the anonymous nickname Dani uses for Brodie on the blog and because, as Dani explains, “It sounds like a warm, safe place for a bird.”

As participants in the Bizdom Startup Accelerator (part of the Rock Ventures' Family of Companies), Birdhouse has free office space in downtown Detroit next to Grand Circus Park and receives consulting from startup mentors. The couple has made great strides since Ben first questioned Dani’s pencil and notebook system in 2011. Today, Birdhouse has a robust website as well as Android and Apple iOS mobile apps – both free – that have been downloaded thousands of times.

A Jewish Calendar for the Digital Age

Besides the often told joke that the definition of a Jewish holiday is “they tried to kill us, we prevailed, now let’s eat,” there are not many jokes about the Jewish calendar.  You might be surprised to know that the only one I can ever remember was actually told by a non-Jewish late-night talk show host. In his opening monologue on The Late Show several years ago, David Letterman turned to his Jewish bandleader Paul Shaffer and wished him a “Happy New Year” since it was Rosh Hashanah. Letterman then asked Shaffer what the Jewish year was, to which he explained that it was now 5759. Letterman quickly deadpanned “Well, I’m sure I’ll still be writing 5758 on all my checks for a few weeks.”

Google's Calendar now includes Hebrew dates

The joke struck a chord for so many Jews because we all know we don’t use the Jewish year or the Jewish calendar very much in our everyday lives. Even most Israelis write the secular year on their checks and on contracts and celebrate the Gregorian date for birthdays and anniversaries. The Jewish calendar, however, does play a significant role our lives. We need to know when to observe our departed relatives’ yahrzeits dates. We need to schedule our events and travel plans around the Jewish holidays. We need to schedule our children’s bar and bat mitzvahs according to their Jewish birthdays.

Google's Android App Marketplace Offers Inspirational Hitler Quotes Apps

Apple has been criticized by mobile app makers for the difficult process involved in getting their apps into the AppStore. The reason for all the red tape in this process, however, is so Apple can approve each app for content ensuring there is no hate speech or racist material in the app. In France, Apple has even removed an app that was in violation of that country's strong policy on anti-Semitism.

Google, on the other hand, has made it much easier for developers to offer their apps in Google's Android marketplace called Google Play. According to Google’s website users are asked to “not distribute content that promotes hatred or violence towards groups of people based on their race or ethnic origin and religion.” When Google is notified of potential policy violation, it “may” review and take action by removing or restricting content, however, it doesn't have the same screening processes in place that Apple does for its app marketplace. Google's checklist for app developers to submit their creations for consideration in Google Play includes the requirement that one informs Google Play users of the app's maturity level before publish. The available content rating levels are: Everyone, Low maturity, Medium maturity, and High maturity. However, Google does not provide for apps that are created in bad taste. A Google spokeswoman explained that the company removes apps that violate its policies against hate speech.

Such is the case with a new app for users in search of inspiration from non other than Adolf Hitler. One app in the Google Play store is simply called "Adolf Hitler." The description states, "All about Adolf Hitler. Get everything in one place - Bio, Pictures, Videos and Quotes. Not only can you get them in one place, you can share all your favorites with your friends in a click." Another app, Infamous Adolf Hitler Quotes, proclaims: “Looking for Adolf Hitler Quotes?? Then this is the App for you!” The apps often provide a quote of the day and allow the users to search a database of anti-Semitic quotes including such things as, "Jews are like mosquitoes that suck our blood.”

While quotes from The Fuhrer are searchable throughout the Web using any search engine in any browser, mobile apps dedicated to glorifying Hitler's hate speech are something else entirely. Hitler's writings, famous quotes and excerpts from Mein Kampf should be readily available for research purposes on the Web, however, Google should think twice before marketing mobile apps that celebrate the words that motivated the Holocaust.

According to the Anti-Defamation League website, the free app from kutaa provides users with vile quotes attributed to Hitler and has been installed by over 10,000 users within 30 days through Google Play. The Arabic-language app, "Hitler’s Sayings," allows users to read and share what it describes as Hitler’s "beautiful sayings that we could benefit from in our lives" via social media networks. A description of the app says, "Hitler combines the charisma of the skillful physician and the grand juggler…Read in this application all of Hitler’s sayings and share them with your friends."

These free apps (some have been downloaded as many times as 50,000 times) are not being used by Holocaust scholars or those seeking to gain a better understanding of the Third Reich. Rather, they are being downloaded and installed to extend the reach of Neo-Nazis in the U.S. While the Arabic language app Infamous Adolf Hitler quotes from the Arab app maker kutaa seems to have been removed from Google Play (it's still available for download at AppsZoom), other mobile apps tauting Hitler as an inspirational leader are popping up in the Android app market.

The other issue with these Hitler apps that extol the Nazi leader is the vitriolic language in the comments section on the review pages of the apps. In the user review section of one of the free English-language apps dedicated to Hitler's quotes, one of the more than a thousand reviewers called Hitler a great moral leader. Another user writes in a review dated August 2012 that the “app is so great and useful,” and explains that he wanted to learn how Hitler was able to “kill all the yahudi people.”

In September of last year, Google removed a mobile app of the conspiracy theory book The Protocols of the Elders of Zion. Google eventually removed The Protocols app from its website amid a large public outcry. Google will continue to remove these apps that praise Hitler, but more Android apps will crop up to plague its app market. Google needs to be more vigilant in prohibiting such hate spewing apps from ever residing in Google Play in the first place.

Cross-posted to the Jewish Techs blog on The Jewish Week's website