Showing posts with label SodaStream. Show all posts
Showing posts with label SodaStream. Show all posts

Friday, September 05, 2014

Israel Can't Be the Third Rail

Rabbi Brant Rosen, a Reconstructionist rabbi in Evanston, Illinois, took me to task in January 2013 for writing a blog post supporting SodaStream, the Israeli company that produces home water carbonation machines. This was a week before the 2013 Super Bowl in which SodaStream created a lot of buzz with their expensive "Set the Bubbles Free" commercial during the game (this was a year before SodaStream's big hype Scarlett Johansson Super Bowl commercial). Rosen closed his blog post stating that "those concerned with human rights should know that freedom for real, living breathing human beings is what is truly at stake here."

Well, if Rabbi Rosen understood my argument correctly he would have understood that SodaStream employs over 500 West Bank Palestinians in addition to about the same number of Arabs from eastern Jerusalem and paying them a fair wage. Rosen's call to boycott SodaStream would actually end up hurting the very goal of Palestinian rights that he's trying to achieve.

Why am I bringing up Rabbi Brant Rosen and his misinformed blog post almost two years later? It is because Rosen recently resigned his position at his pulpit after his anti-Israel views caused too much dissent within his congregation. His very public resignation (he says he was not forced out by the board) has led to much discussion among rabbis (of all denominations) as to whether voicing opinions on Israel has become the third rail of the North American rabbinate.

Rabbi Brant Rosen on Israel and Palestine


Friday, January 25, 2013

Tu Bishvat, a Super Bowl Ad and Israel's Soda Water Company

This Shabbat is one of the four Jewish New Years set forth in the Mishna. Tu Bishvat, or Jewish Arbor Day, occurs on the fifteenth day of the Hebrew month of Sh'vat. In addition to being a birthday for trees, the holiday is deeply connected to the agricultural cycle of the Land of Israel and in modern days has become a day for celebrating the environment and reminding us of our responsibility as good stewards of the land.

At the core of this ethic for environmental stewardship is the concept of bal tashchit – the ban on wonton destruction of the earth’s resources. This environmental principle, which includes waste reduction, should be a focus on the holiday of Tu Bishvat.

Daniel Birnbaum of SodaStream with Conservative Rabbis in Israel (Masorti Mission 2012)
Daniel Birnbaum of SodaStream speaking to Conservative rabbis in Israel