Here in Michigan, it's been the least snowy winter in 125 years. Temperatures have been unseasonably warm. It seems to be the polar opposite to last year's Snowpocalypse. This mild winter, however, hasn't made me miss baseball season any less than winters past. Like most baseball fans, I spend the winter counting down the days until pitchers and catchers have to report for Spring Training marking the annual end to the off-season.
In the interest of not having an off-season hiatus from blogging about baseball, I thought I'd take a look at three Jewish men who have contributed to Major League Baseball in big ways, but haven't received the attention they deserve. With a Jewish commissioner (Bud Selig) and three Jewish guys affiliated with my hometown team alone (the Detroit Tigers' manager Brad Ausmus, infielder Ian Kinsler and pitcher Josh Zeid), there seems to be more Jews in Major League Baseball then ever before. Yet, while there are Jewish players and managers, team owners and agents, these three Jewish men are the unsung contributors to the American pastime.
You might never have heard of Sy Berger, Greg Harris or Jeff Idelson, but let me tell you about them and their gifts to the game of baseball.
Sy Berger, who died two weeks ago on December 14 at 91, was a chewing gum executive at the Topps Company. Berger joined Topps in 1947, and in 1951 turned his attention to the company's baseball cards, which had been simple gray and white photographs of baseball players superimposed on cardboard and used as a sales gimmick to get more people to buy tobacco products. Berger added color, a facsimile of the player's autograph and statistics. His designs were then printed on playing-card-sized pieces of cardboard and sold with packages of gum.
Sy Berger helped transform the baseball card into a pop-culture phenomenon that became a multi-million dollar business. As he liked to point out, they went from being a novel item that kids could buy with a few cents from doing their chores to entire collections that kids could sell and use the funds to pay for their college education. The baseball cards Sy Berger designed were collected and traded by kids and adults. Like any other collectible in the supply and demand market (coins, stamps, antiques, etc.) they each had a value and could be bought, sold and traded. In fact, it was that "value appreciation" that Berger said was the greatest change that had taken place in the baseball card industry because of the skyrocketing worth of many of the old cards. The bonus for Berger was schmoozing with the players while getting their authorization for Topps to use their names and pictures on its baseball cards. Berger retired from Topps in 1997, but stayed on as a consultant to the company for five years.
In the interest of not having an off-season hiatus from blogging about baseball, I thought I'd take a look at three Jewish men who have contributed to Major League Baseball in big ways, but haven't received the attention they deserve. With a Jewish commissioner (Bud Selig) and three Jewish guys affiliated with my hometown team alone (the Detroit Tigers' manager Brad Ausmus, infielder Ian Kinsler and pitcher Josh Zeid), there seems to be more Jews in Major League Baseball then ever before. Yet, while there are Jewish players and managers, team owners and agents, these three Jewish men are the unsung contributors to the American pastime.
You might never have heard of Sy Berger, Greg Harris or Jeff Idelson, but let me tell you about them and their gifts to the game of baseball.
Sy Berger, who died two weeks ago on December 14 at 91, was a chewing gum executive at the Topps Company. Berger joined Topps in 1947, and in 1951 turned his attention to the company's baseball cards, which had been simple gray and white photographs of baseball players superimposed on cardboard and used as a sales gimmick to get more people to buy tobacco products. Berger added color, a facsimile of the player's autograph and statistics. His designs were then printed on playing-card-sized pieces of cardboard and sold with packages of gum.
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Sy Berger, creator of the modern baseball card |
Sy Berger helped transform the baseball card into a pop-culture phenomenon that became a multi-million dollar business. As he liked to point out, they went from being a novel item that kids could buy with a few cents from doing their chores to entire collections that kids could sell and use the funds to pay for their college education. The baseball cards Sy Berger designed were collected and traded by kids and adults. Like any other collectible in the supply and demand market (coins, stamps, antiques, etc.) they each had a value and could be bought, sold and traded. In fact, it was that "value appreciation" that Berger said was the greatest change that had taken place in the baseball card industry because of the skyrocketing worth of many of the old cards. The bonus for Berger was schmoozing with the players while getting their authorization for Topps to use their names and pictures on its baseball cards. Berger retired from Topps in 1997, but stayed on as a consultant to the company for five years.