Google is making another effort to successfully compete with Facebook in social networking. Google Buzz and Google Wave never caught on, but Google can't afford to fail with their latest attempt Google Plus. The problem is that over 750 million people worldwide have already built up their Facebook profiles and might not be willing to invest the time in Google Plus.
Leave it to the Israelis to find a way to merge the two platforms. Crossrider, a network of Israeli web developers, just released a new browser extension called Google+Facebook that combines the old Facebook profile with a new Google Plus profile. This merger allows the user to view and post to the Facebook news feed from within Google Plus. The extension was created in only one day on the Crossrider Java framework for browsers, which allows users to create free cross-browser extensions in minutes.
According to Alexandra Man at the No Camels blog, already "more than 10,000 users have already downloaded the Crossrider extension for Chrome, Firefox and Internet Explorer. After installing the extension and allowing it to access Facebook, a small Facebook button will appear in your Google+ window, right next to the Stream button."
While Google and Facebook will likely never merge and never create any official combination of the Facebook and Google Plus platforms, the Israeli innovators at Crossrider have created a useful extension.
Watch the Crossrider video about the Google+Facebook extension here:
Cross-posted to the Jewish Techs blog at The NY Jewish Week